Product Marketing Business Analyst

## Product Marketing Business Analyst Apply locations:
Livermore, CAtime type:
Full time posted on:
Posted Todayjob requisition :
JR100590
** Forming Our Future together
** Form Factor, Inc. (NASDAQ: FORM), is a leading provider of essential test and measurement technologies along the full semiconductor product life cycle — from characterization, modeling, reliability, and design de-bug, to qualification and production test. Semiconductor companies rely upon Form Factor’s products and services to accelerate profitability by optimizing device performance and advancing yield knowledge. The company serves customers through its network of facilities in Asia, Europe, and North America.

Rooted in our core values — Focus on the Customer, Ownership & Accountability, Respectfully & Effectively Communicate, and Motivate & Develop People — we foster an environment where diverse perspectives are not only welcomed but celebrated. Everyone can make an impact here. Whether it's improving products, supporting customers, or positively influencing peers and the community, the contributions of our people matter.
** Shift:
** The regular hours for this position are day shift.
*
* Job Description:

** We are seeking a detail-oriented and analytical
** Product Marketing Business Analyst
** to support forecasting, reporting, and business insights for product and marketing operations. This role is ideal for candidates who possess strong technical skills in data analysis, forecasting, and business systems.

You will play a critical role in
** analyzing demand trends, building data-driven forecasts, and supporting product marketing strategy through reporting and insights**.
*
* Key Responsibilities:

**** Data Analysis & Reporting
*** Develop, maintain, and optimize complex Excel models, including
** macros, formulas, pivot tables, and advanced functions**.
* Analyze business data to identify trends, opportunities, and risks impacting product demand and marketing performance.
* Create and maintain dashboards and reports to support decision-making across product marketing and out-bound marketing teams.
** Market Analysis & Insights
*** Conduct
** market analysis
** to evaluate industry trends, customer demand patterns, and competitive dynamics.
* Identify, interpret, and communicate
** key trends, drivers, and insights
** impacting product performance and market opportunities.
* Translate data findings into
** clear, actionable recommendations
** for product marketing and business stakeholders.
** Forecasting & Demand Planning
*** Working with the inbound and outboard marketing team, manage and provide regular updates for
** demand forecasts
** for both
** existing products and new product designs**.
* Collaborate with cross-functional teams (sales, supply chain, marketing) to ensure forecast correctness and alignment.
* Monitor actual performance against forecasts and recommend adjustments.
** Goals & Performance Tracking
*** Maintain, and report
** Goals and Key Results (GKR) tracking spreadsheets**.
* Ensure timely updates and provide insights into progress against key business objectives.
* Support leadership with performance reporting and KPI tracking.
** CRM & Systems Management
*** Utilize
** Salesforce
* * to:  + Update and manage demand data  + Generate reports and dashboards  + Support pipeline visibility and sales alignment
* Leverage
** Oracle systems
** to:  + Create reports and dashboards  + Extract and analyze operational and financial data  + Support business intelligence initiatives
*
* Preferred Qualifications:

*** Bachelor’s degree in
** Data Analytics, Business, Marketing or a related field, Master degree a major plus.**
* ** 0–2 years of experience
** in business analysis, product marketing, market analysis, or related roles.
* ** Advanced-level proficiency in Microsoft Excel**, including:  Macros (VBA)
Advanced formulas (INDEX/MATCH, XLOOKUP, etc.) Pivot tables and data visualization.
* Working knowledge of
** Salesforce** (reporting, data updates, dashboards).
* Working knowledge of
** Oracle systems** (reporting and data analysis).
* Experience with
** market research, competitive analysis, or trend forecasting.
*** Experience with forecasting…