Product Enablement Specialist

Overview

Core Weave is The Essential Cloud for AI92. Built for pioneers by pioneers, Core Weave delivers a platform of technology, tools, and teams that enables innovators to build and scale AI with confidence. Trusted by leading AI labs, startups, and global enterprises, Core Weave combines superior infrastructure performance with deep technical expertise to accelerate breakthroughs and turn compute into capability. Founded in 2017, Core Weave became a publicly traded company (Nasdaq: CRWV) in March 2025.

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About Core Weave Core Weave delivers high-performance AI and cloud infrastructure that powers cutting-edge machine learning and generative AI workloads.

The Product Enablement Specialist will sit at the intersection of Product, Product Marketing, and GTM teams. This role translates Core Weaves product roadmap and launches into clear, compelling, and actionable enablement for the field—ensuring that every seller can confidently position Core Weave solutions, handle competitive situations, and align value to customer outcomes.

• Product-to-Field Translation
  • Partner with Product and Product Marketing to deeply understand upcoming releases, roadmap themes, and positioning.
  • Translate technical features into customer-centric narratives, use cases, and value propositions tailored to GTM roles.
• Launch Enablement
  • Own enablement work streams for product launches and enhancements, including messaging, enablement sessions, and supporting materials.
  • Coordinate with Enablement Program Manager to ensure launches are represented in the enablement calendar.
• Content & Asset Creation
  • Create and maintain product-focused sales assets, including pitch decks, battle cards, FAQs, talk tracks, one-pagers, and demo scripts.
  • Ensure all assets are organized and easily discoverable in Confluence and other content systems.
• Training & Certification
  • Develop and deliver training sessions (live and recorded) that enable sellers to pitch, demo, and position new products and features.
  • Build role-based certifications (e.g., product pitch badges) and partner with Enablement Analyst to track performance.
• Field Feedback Loop
  • Gather feedback from Sales, SEs, and Customer teams on product gaps, messaging resonance, and competitive dynamics.
  • Synthesize insights and share them back with Product and Product Marketing to inform roadmap and messaging refinement.
• Competitive & Market Enablement
  • Maintain up-to-date competitive battle cards and market context for key competitors and adjacent solutions.
  • Enable GTM teams on how to differentiate Core Weave in various customer and partner scenarios.

• Experience:
  
  3 a05 years in product marketing, product enablement, technical sales, or a related GTM role in cloud, AI, or infrastructure.
• Product Acumen:
  Ability to engage deeply with technical concepts and translate them into clear, compelling customer stories.
• Content
  
  Skills:
  
  Strong storytelling, content creation, and visual communication abilities.
• Communication & Facilitation:
  Comfortable presenting to and training GTM teams of varying technical depth.
• Collaboration:
  
  Track record of partnering effectively with Product, Marketing, and Sales leadership.
• Adaptability:
  Comfortable working in a fast-paced environment with frequent product innovation and change.

• Collaboration:
  
  Deeply partner with Product and GTM teams to ensure product changes land effectively.
• Growth-Oriented:
  Continuously refine enablement based on field performance and feedback.

The base salary range for this role is $98,000 to $143,000. The starting salary will be determined based on job-related knowledge, skills, experience, and market location. We strive for both market alignment and internal equity when determining compensation. In addition to base salary, our total rewards package includes a discretionary bonus, equity awards, and a comprehensive benefits program (all based on eligibility).

The range weve posted represents the typical compensation range for this role. To determine actual compensation, we review the market rate for each candidate which can include a variety of factors. These include qualifications,…