Business Intelligence Analyst III, Marketing Analytics

Overview

Why AAA Life

AAA Life is a respected and trusted American brand that has been focusing on Life Insurance and Annuity Products since 1969. At AAA Life we have over 1.8 million policies where we take pride in earning the trust of our policyholders who understand our promise to be there for them – and their families – when we’re needed most. By joining the AAA Life team, you are joining a company that genuinely cares about helping each other, with a devotion to protect the lives of those around us.

We embrace a diverse, equitable, inclusive culture where all associates can feel a sense of belonging and use their unique talents and perspective to influence, innovate, motivate, and thrive.

How You’ll Work

Work Solution:
Hybrid

Responsibilities

What You ll Do

As a Business Intelligence and Marketing Analyst, you will be responsible for delivering insights and recommendations related to the marketing of AAA Life’s various products. You will partner with marketing staff, marketing data managers, and other data analysts and data scientists to identify business questions, gather data, perform appropriate analyses, and deliver insights and recommendations. This role requires proficiency in SQL, R or Python, a visualization tool such as Power BI or Tableau, and a passion for delivering actionable insights and driving the growth of the organization.

• Design, build, and automate user friendly PowerBI dashboards to enable data-driven decision making by our stakeholders, including:
  • Developing data quality frameworks
  • Creating standardized reporting templates
  • Conducting advanced customer segmentation analyses
  • Conducting advanced modeling decile analyses
  • Supporting strategic planning with actionable data-driven insights
• Track marketing initiatives, produce 360-degree campaign results analysis, validating against forecast and plan, proactively identifying actionable opportunities for results improvement, providing status reports and strategic recommendations to business stakeholders. Specifically, focus on:
  • Increasing dashboard efficiency
  • Increasing insight impact
  • Process automation success rates
  • Shortened time to deliver actionable insights
• Collaborate with marketing stakeholders to identify business questions and challenges, then perform appropriate analyses and deliver actionable insights and recommendations.
• Work with marketing data team and service providers to ensure data is complete, correct, and suitable for analysis.
• Design and conduct hypothesis testing (A/B testing and multi-variate testing) to evaluate the effectiveness marketing activities or strategies
• Maintain clean and organized documentation of data, methodologies, and results in a central depository.
• Identify opportunities for automation in existing processes to improve overall efficiency. Recommend new processes to enhance efficiency and performance.
• Back up data scientists and modelers whenever business requires. Comfortable with building statistical models, using ML/AI platforms and algorithms, and marketing technology.
• Actively seek out innovation and optimization use cases and experiments that will result in organizational transformation and sales and profit improvements.

Qualifications

Qualifications

Basic

Required Qualifications:

• Possess strong analytical and problem-solving skills. Able to effectively communicate complex analytical findings in a candid, clear, and concise way with both technical and non-technical audiences. Able to present findings persuasively.
• Can maintain perspective between the big picture and the tactical details. Remains aligned with the organization’s strategic plan
• Capable of maintaining solid working relationships with other people. Works well as part of a team
• Stellar attention to detail, including maintaining accuracy and…