Regional Sales Manager; Detroit & Toronto

We grow the world’s BEST Strawberries & that wouldn’t be possible without our Commercial Team!

We are seeking a Regional Sales Manager (Detroit & Toronto) who is responsible for driving Oishii growth in the Detroit & Toronto Region. This role will oversee the development of the Oishii business at a regional level, will drive Oishii’s commercial growth, provide insights in the development of a locally relevant field marketing strategy, and will oversee a small team of part time Field Brand Ambassadors and partner agencies.

The Regional Sales Manager (RSM) will work closely with Sales, Field and Brand Marketing, and will be the Face of the Brand in the local market.

• Create, build, and maintain strong partnerships with key retail personnel in order to:
  • Maintain and grow Oishii sales in order to achieve monthly/quarterly/annual targets
  • Manage inventory allocations & levels for each account. Ensure orders meet daily demand, based on data
  • Ensure all accounts are meeting Oishii merchandising & quality standards
  • Maintain minimum inventory levels in each account in order to prevent any out-of-stock situations
  • Build Oishii loyalists with key retail staff (buyers, product staff, guest services, etc). A ‘loyalist’ is defined as a staff member who is knowledgeable on our brand, farm and products and will actively recommend Oishii to customers
• Lead a team of 2-4+ Part-Time District Sales Associates
• Oversight and collaboration with 3rd party merchandising agency which will be active within the region, supporting best-in-category merchandising and store presence/relationships
• 80%+ time spent in-trade/field during the week and weekends (must have availability on weekends during the month)
• Travel to Toronto every other week for store visits (3-5 days in market) as well as occasionally weekend visits to support market growth
• Opening new independent grocery accounts as required and involvement in the local food community
• Daily collaboration with sales leadership and distribution team to manage inventory allocations and order fulfillment. Proactively develop distribution strategies in order to maintain 100% utilization
• Identify & develop opportunities in the region that will grow consumer awareness and drive trials, truly owning the region and driving sampling opportunities.
• Develop a keen understanding of potential partners (such as restaurants, cultural societies, bakeries/ice cream shops) and events (food events, sporting events, etc) in the Detroit & Toronto region that will be critical in building an effective field marketing strategy