Digital Marketing Manager

Digital Marketing Manager

Mood Fabrics
· Lodi, NJ
· Full-time, in office
·

Reports to:

CEO

Mood Fabrics is one of the best-known names in fabric retail, trusted by designers, makers, and fashion lovers. Our showroom lets customers handle large fabric samples in person and order by QR code, in store or online. We're growing, and we want a hands-on marketing leader to own revenue growth across every digital channel.

As Digital Marketing Manager, you'll lead all marketing strategy and execution and own the numbers that drive revenue. Your remit covers conversion rate optimization, search (SEO and GEO), email and SMS, customer journeys, analytics, and our paid media agency. You'll set strategy, carry it out, measure results, and report on them. This is a senior individual contributor role with room to grow into leading a team.

• Own the digital marketing strategy and yearly plan, tied to revenue, new customer acquisition, retention, and profit goals.
• Set and track core KPIs: revenue, conversion rate, average order value, CAC, LTV, ROAS/MER, and retention.
• Manage the marketing budget and allocate spend across channels based on performance.

• Build and run an ongoing testing program (A/B and multivariate) across landing pages, product pages, cart, and checkout.
• Use analytics, heatmaps, and session recordings to find and fix sources of friction.
• Work with e-commerce and web teams to improve site speed, merchandising, and the mobile experience.

• Own the technical, on-page, and off-page SEO strategy, including site structure, schema, and content for a large product catalog.
• Build strategies so Mood Fabrics shows up and gets cited in AI search experiences such as ChatGPT, Google AI Overviews, Perplexity, and Gemini.
• Work with content creators on buying guides, fabric education, and category content.

• Own the email and SMS program: campaigns, automated flows (welcome, browse and cart abandonment, post-purchase, win-back), segmentation, and list growth.
• Keep deliverability, compliance (CAN-SPAM, TCPA), and testing standards high.

• Build and maintain data-backed customer personas, such as fashion designers, home sewers, students, costume and theater buyers, interior designers, and trade accounts.
• Map full customer journeys across showroom, QR code ordering, web, email, SMS, and paid channels, then personalize each stage.

• Own GA4 and Google Tag Manager: tracking plans, event setup, conversion tracking, consent mode, and data quality.
• Use Triple Whale for attribution, creative analysis, and blended performance reporting.
• Build dashboards and give leadership clear weekly and monthly reports with insights and recommendations.
• Connect in-store and QR code activity to online data so we can measure across channels.

• Serve as the main contact for our paid media agency (Meta, Google Search/Shopping/PMax, Tik Tok, Pinterest, and others).
• Set goals, approve budgets and strategy, review creative, and hold the agency accountable to results.

• Work with the owner, e-commerce, merchandising, showroom, and creative partners on product launches, collaborations, and seasonal campaigns.
• Manage freelancers and vendors as needed.

• 5+ years of digital marketing experience, preferably in e-commerce or direct-to-consumer retail, with a record of growing revenue you can measure.
• Hands-on skill with GA4, Google Tag Manager, and Triple Whale (or similar attribution tools such as Northbeam or Rockerbox).
• Proven experience running CRO programs and A/B testing…