Digital Marketing Lead

Digital Marketing Lead (Multi-Brand Growth Role)

Chicagoland (Hybrid Preferred)

$65,000 – $80,000 Base Performance Bonuses (100k OTE)

Growth Path:
Digital Marketing Director
About TO

** R
Q Coatings
TORQ Coa

t
ings is a fast-growing concrete floor coatings company expanding across the Midwest.
We speci

a
lize in high-performance coating systems and deliver a premium customer experience through the TORQ Touch.
We are b

u
ilding a portfolio of brands designed to dominate their markets through elite marketing, strong systems, and relentless execution.
⸻
The Op

p
o

r
tunity
We’re lo

o
oking for a highly analytical Digital Marketing Manager who can own and scale marketing across multiple brands, markets, and channels.
This is

a
high-impact role with a clear path to Digital Marketing Director.
You won’

t
just execute.

You’ll bu
ild, optimize, and help lead the marketing function as we scale.
Your mis

s
ion:

Drive pro
fitable growth. Build systems. Make every brand impossible to ignore.
⸻
What Y

o
u

‘
ll Own

Paid Media (Multi-Brand Execution) Plan,

launch, and scale campaigns across Meta, Google (Search, Display, LSA), You Tube, and Tik Tok Abilit

y to manage campaigns across multiple brands simultaneously Alloca

te budgets across markets based on performance Test c

reatives, audiences, and offers Optimize for CPL, CAC, and ROAS

Connected TV (CTV) Launch****

and manage campaigns across Hulu, Roku, You Tube TV, and programmatic platforms Build

geo-targeted campaigns by market Integr

ate CTV into full-funnel strategy Track

performance through attribution and lift metrics

Media Buying & Partnerships Work w**

ith outside partners and agencies to negotiate and execute media buys (TV, radio, and other channels) Evalua**

te opportunities across traditional and digital channels Hold p**

artners accountable to performance and ROI**

Analytics & Performance (Highly Analytical Operator) Track**

CPL, CAC, ROAS, and full funnel conversion rates Build**

dashboards across brands and markets Identi**

fy inefficiencies and scaling opportunities Own at**

tribution and performance clarity**

Website & Conversion Optimization Optimize landing pages, funnels, and user experience A/B te**

st messaging, headlines, and CTAs Improv**

e conversion rates across all brands**

Automation & Systems Build**

workflows using Zapier, CRM systems (Builder Prime or similar), SMS, and email Impro**

ve speed-to-lead and pipeline performance Ensur**

e proper lead routing across brands and market**

s

Digital Presence & Brand Visibility Ensur

visibility across paid channels, search (SEO GBP), and web Expan

d reach across new platforms and markets Maint

ain consistency while adapting per bran

d

Strategy, Leadership & Growth Own t

he digital marketing roadmap across all brands Alloc

ate budgets dynamically based on performance Work

directly with a visionary founder on growth strategy Build

and document scalable marketing systems Help

hire, train, and lead future marketing team members Grow

into a Digital Marketing Director role as the company scales
⸻
Who T

h

s Is For
• Highl
y analytical and data-driven
• Able
to manage multiple brands and campaigns at once
• A bui
lder who wants to create systems and scale something big
• Stron
g ownership mindset with leadership potential
• Excit
ed to work alongside a visionary founder and grow into a leadership role

h

i

s Is NOT For
• Someo
ne who only executes without thinking strategically
• Someo
ne who avoids data, reporting, or accountability
• Someo
ne who cannot handle multiple moving parts
• Someo
ne not interested in growth or leadership

Quali

fic

ations
• 3 ye
ars in paid media / performance marketing
• Prove
n experience managing multi-channel campaigns
• Exper
ience managing campaigns across multiple brands preferred
• Stron
g understanding of analytics, attribution, and tracking
• Exper
ience with Zapier or automation tools
• Websi
te/CRO experience
• Bonus
:
Home services or local lead generatio

n

MUST HAVE:
Hand

Success Looks Like Impr
oved CPL, CAC, and ROAS across brands & Incr
eased lead volume and quality & High
er website conversion rates & Stro
ng appointment set and close rates & Scal
able growth across multiple markets

Why J
o

i
n TORQ
• Clea
r path to Digital Marketing Director
• Oppo
rtunity to build and lead a marketing department
• Work
directly with a visionary founder
• Real
budget across paid media, CTV, and traditional channels
• Grou
nd-floor opportunity with serious upsi
de

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