Senior Financial Planning & Analysis and Strategic Initiatives Specialist

Senior Financial Planning & Analysis and Strategic Initiatives Specialist

About ASICS Apps

ASICS Apps lives by ASICS’ founding philosophy,  Anima Sana In Corpore Sano” or “A Sound Mind in a Sound Body." We believe in the positive benefits of movement and aspire for people all over the world to live healthful and happy lives in both body and mind.

The ASICS Apps provide digital services and goods focused on helping runners and running events every step of the way. To strengthen our commitment to runners, we are expanding our investment in endurance-related digital services, such as endurance event technology (Race Roster), leading mobile running app (the ASICS Runkeeper app), and other exciting platforms that will help us better serve the endurance industry.

Combined, these projects and products makeup ASICS Apps.

Our mission――in the past, today, and into the future――is to contribute to a healthful and sustainable society and to bring joy to the people of the world through movement. Movement is an important element in living longer healthy lives, in feeling more fulfilled, and in crossing national and cultural boundaries to bring the world together. If you are looking to join a fun and innovative company focused on the booming digital health and fitness industry, this is the place for you!

Position Overview:

We are seeking a highly analytical, systems-savvy, and proactive Senior FP&A & Strategic Initiatives Specialist to partner directly with our CFO. This is a dynamic, high-impact role designed for a finance professional who thrives on variety. You will own our budgeting and forecasting processes, act as our resident Sage system expert to optimize financial reporting, and lead critical ad-hoc strategic initiatives.

If you are a designated CPA who loves diving into data, streamlining systems, and translating complex financial metrics into actionable business strategies, we want to hear from you.

Work Location:

The successful candidate for this role i s a hybrid employee (flexibility to work in the office and from home at a location within 75 km from the London, ON office), or an in-office employee at our London, ON office.

Responsibilities:

Budgeting, Forecasting & Financial Analysis (FP&A)

• Lead the Annual Budgeting Process: Coordinate with department heads to build, refine, and finalize the annual operating and capital budgets.
• Dynamic Forecasting: Maintain and optimize forecasts and cash flow projections to support strategic decision-making.
• Variance Analysis: Monitor monthly and quarterly performance against budget, and assist in deep-dive variance analyses and actionable commentary.
• Financial Modeling: Build robust financial models to evaluate new business opportunities, capital expenditures, and ROI.
• External Compliance Reporting: Partner closely with the Financial Controller to gather, analyze, and consolidate data for HQ and other external reporting compliance.

• Sage Power User: Serve as the organization’s primary subject matter expert (SME) for Sage.
• Process Improvement: Review, streamline, and automate existing financial workflows and reporting structures within Sage to eliminate manual bottlenecks.
• Data Integrity: Ensure seamless integration between Sage and auxiliary operational systems.

• Ad-Hoc Projects: Lead diverse, high-priority projects assigned by the CFO (e.g., system migrations, pricing reviews, cost-reduction initiatives, or M&A support).
• Cross-Functional Collaboration: Partner with department leads to provide financial insights that drive operational efficiency.
• Change Management: Act as a key driver of change, helping implement new financial policies, tools, and best practices across the organization.

Education & Experience:

• Professional Designation: Chartered Professional Accountant (CPA) designation is required .
• Experience: 5+ years of progressive experience in corporate finance, financial planning & analysis (FP&A), or senior accounting roles.
• Systems Expertise: Advanced, hands-on proficiency with Sage is highly valued. You should feel comfortable configuring reports, troubleshooting, and optimizing the platform.
• Advanced Excel: Exceptional financial…