Grocery Retail – Chief Marketing Officer

In a recent review, one shopper said, ‘I LOVE, LOVE, LOVE THIS PLACE’!

Another gushed, ‘best Natural Food Grocery in the city with a huge array of natural food, organic options and unique choices. Eat Clean and Enjoy!’

Launched as a passion project in 1981, our client has grown into a thriving health products retailer with 9 stores across Southern Ontario and plans for more.

They exist to help people live longer,happierand healthier lives byprovidingthe highest quality product offerings, a unique focus on education, and exceptional customer service. Theyassisttheir customers navigate the confusing world of health and nutrition to craft a plan specific and most beneficial to their individual needs.

Sincetheirvery beginnings, our client has also been dedicated to building community through food. They partner with local communities, from farmers to businesses, neighbours,artistsand artisans that share similar values. They source responsibly with a commitment to the highest quality and healthiest product standards in the market. They advocate tirelessly for honesty in food and a positive impact on the overall ecosystem. Our client leads the way to great health for people, their communities, and the planet.

As our client continues to grow,they are expanding and enhancing the means by whichtheyidentify,communicate and engage with customers and stakeholders.

Building and designing the integratedmarketing aspects of this collective undertaking will be the responsibility of the newly created role ofChief Marketing Officer (CMO).

Scope of the Position

Reporting to the CEO, the CMO will be responsible for driving the digital transformation of the marketing department while planning and executing high-impact, strategic marketing programs and campaigns to promote the firm’s unmatched offerings and positioning. This will include:

• Understanding the customers’ (and prospective customers’) perspective of the company’s brand and how the brand might be enhanced.
• Simplifying the company’s “message”.
• Developing and leveraging a full data-driven customer relationship engagement process.
• Achieving the goal of increasing the customer count dramatically.

Executing print and digital marketing campaigns, as well as a much-enhanced E-COM offering including a proprietary App and Loyalty program, while using the analytics and insights for further growth.

The CMO is a key contributor to achieving our client’s near and long-term objectives. The CMO works closely with other members of the senior leadership team to promote the company’s brand while delivering the exceptional shopping experiences that will be critical for organizational success.

This is an outstanding opportunity that features:

• Purpose driven company with strong commitment to significant growth.
• Well-established, committed leadership and ownership.
• An opportunity to make a real difference.
• Diverse, inclusive high performing team and a healthy work environment.

Functional Tasks

• Evaluate current technology needs for a progressive digital marketing organization.
• Develop and execute a public relations strategy to enhance brand awareness and promote the company’s position in the marketplace.
• Evaluate, develop, direct and execute effective marketing plans and strategies consistent with the company’s overall strategic objectives.
• Provide ongoing direction, performance management and developmental support of the marketing team in all functional areas.
• Focus the marketing team to drive the business to increased revenue generation, growth, sector leadership, and ongoing profitability.
• Develop and execute a strategic marketing plan that results in substantial revenue growth for the organization and continues to build equity in the company’s brand.
• Implement and execute a robust demand generation engine that will drive increased traffic in stores and online.
• Own and maintain the annual marketing plan and budget.
• Build brand awareness.
• Remain abreast of competitive offerings and best practices strategies. Make recommendations to ensure the unique positioning of the business is optimized.
• Performing market research, market validation and whitespace analysis to identify new opportunities for growth.
• Foster…