Analyste, Rendement marketing – Marque et engagement

Who we are:

Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, Eden and Fig.

Together, we are the leading alternative lending bank in Canada. We have the collective experience and expertise to better serve our customers and foster our partners’ growth. With a diverse suite of products—residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending—we offer financial solutions tailored to all Canadians, including newcomers, small-business owners, smart investors and savvy consumers.

Backed by nearly a century of lending experience through its legacy companies, Fairstone Bank and its brand family are proud to be Canada’s leading alternative lending bank. ​

About the role:

Fairstone is seeking a passionate, hard-working Performance Marketing Analyst, Brand & Engagement to join our growing Digital Marketing team currently consisting of 10 highly specialized, data-driven marketers.

The successful candidate will focus their time primarily on assisting the Senior Manager, Performance Marketing in driving top-of-funnel marketing efforts to build awareness, engagement and demand for Fairstone’s lending products and our diverse portfolio across various business lines. This includes managing paid social campaigns across platforms such as Meta, Tik Tok, Pinterest and Snapchat, overseeing Amazon DSP initiatives, and leading the development and deployment of User Generated Content (UGC).

The analyst will also manage relationships with multiple programmatic media partners and the agency responsible for UGC production. They will play a key role in crafting strategic briefs, optimizing upper-funnel media performance, and supporting brand and lead generation objectives.

This is an exceptional opportunity for the selected candidate to become a well-rounded digital marketer as they will gain experience in all digital channels and will work with various groups within marketing (including working with copywriters, graphic designers, etc.). Previous experience within a digital media agency is considered an asset as this individual will step into a role focused on media planning/buying, running campaigns and executing various strategies and tactics.

The successful candidate will be a go-getter, innately curious, both creative and technically savvy. They will be efficient, dedicated, and passionate about digital marketing.

Reporting to the Senior Manager, Performance Marketing, this role has the following responsibilities:

• Supports the execution of channel strategies for Meta Ads, Tik Tok Ads, Pinterest Ads, Snapchat Ads, and Amazon Ads by assisting with campaign builds, ad uploads, daily monitoring, optimization, budget management and relationship coordination.
• Responsible for designing and executing messaging tests across key channels and collaborating with cross-functional teams to implement test findings and enhance overall marketing effectiveness.
• Oversee and manage a large budget, diligently ensuring all advertising channels remain within the allotment to avoid overages.
• Help to manage agency relationships for four programmatic media partners, including developing strategic media briefs and ensuring creative assets remain fresh and aligned with campaign goals.
• Owns the User Generated Content (UGC) program, including end-to-end management of agency relationships, content strategy and production timelines.
• Responsible for identifying content needs, collaborating with Creative Services team to ideate video assets and developing detailed content briefs.
• Work closely with Fairstone’s Legal and Creative Services teams to ensure initiatives and ad formats align with compliance and brand standards.
• Builds UTM tracking links, configures audiences within advertising platforms, and monitors pixel implementation and tracking accuracy for all campaigns. For channels…