Strategic Partnerships Advisor

ABOUT EVENTCONNECT
At Event Connect, we’ve built a team of sports and technology enthusiasts who work daily to support our partners. Our product connects event organizers, hotels, and cities, offering a better way to manage communication, marketing, in-depth reporting, and everything in between.

Event Connect's head office is located in downtown London, Ontario. Our workspace is open, fun, and filled with productive energy. We value teamwork, integrity, innovation, professionalism, and reliability. These values promote and foster cross-departmental collaboration to enhance our partners' and customers' experience and service.

Event Connect is a hybrid work environment that allows employees to work both in the office and remotely.

EVENTCONNECT OFFERS

Competitive salary and benefits

A casual but energetic work environment made for today’s workers

Performance-driven culture

Growth opportunities

Remote Work: IT equipment provided

A culture of teamwork, celebrations of success, social gatherings and goal-oriented wor

ABOUT

THE ROLE
The Strategic Partnerships Advisor is a client-facing, sales-oriented role focused on onboarding, relationship development, and revenue growth. This position plays a critical role in guiding new partners through the early stages of the sales cycle and onboarding experience—setting the foundation for long-term success, retention, and expansion.

You will work closely with prospects and newly signed clients, delivering product demos, managing onboarding, identifying growth opportunities, and supporting the transition from sales to operations. This role is ideal for someone who thrives at the intersection of sales, relationship management, and customer success.

RESPONSIBILITIES
Sales & New Business Development

Own inbound website demo requests and guide prospects through the sales cycle

Conduct outbound prospecting using approved lead lists to generate new opportunities.

Build, maintain, and manage prospect and partner records in Hub Spot.

Support sales initiatives through product demonstrations, technical setup, and discovery.

Identify high-value prospects, VIPs, and event owners engaged with the platform.

Research competitors and stay informed on industry trends and market opportunities.

Assist in developing and executing sales and marketing communication strategies.

Support the re-engagement of dormant or re-integrated partners.

Partner Onboarding

Lead onboarding for new Event Connect and Housing Connect partners.

Ensure all onboarding milestones are completed to support long-term partner success.

Deliver training, best-practice resources, and follow-up materials to the partners.

Configure event- and association-specific settings within the platform.

Support payment processing setup for Event Connect registrations.

Cross-Functional Collaboration

Work closely with Sales and Operational teams to ensure a seamless partner experience.

Assist strategic partnership team members with demos, scheduling, scoring, and technical needs.

Contribute to training materials, documentation, and instructional videos.

Participation with a rotating on-call schedule for the company emergency phone line.

Qualifications

University or College degree

Proven experience in sales, account management, or partnership development

Strong ability to build, manage, and grow client relationships

Knowledge of the youth and amateur sports industry is an asset.

Knowledge of the hotel industry, brand standards, and hotel contracts is an asset

Excellent verbal, written, and presentation skills

Strong interpersonal and customer relationship skills

Comfortable working in a fast-paced, performance-driven environment

Detail-oriented with strong problem-solving skills

Experience with CRM tools (Hub Spot, Zendesk, or similar) preferred

Comfortable learning and working within proprietary software

Ability to work independently and collaboratively

Willingness to work in the office as part of a hybrid model

This is an internal job posting only.

To apply for the position please complete the following steps and upload your document by end of day, Thursday , February 12th

Application Process:

Walk us through how you would handle an inbound demo request from start to close. What are your steps?

How would you approach outbound prospecting without sounding spammy?

What makes a product demo great (and what makes one painful)?

Describe how you would onboard a new partner in their first 30 days.

What does a successful onboarding experience look like to you?

How would you handle onboarding when the partner is behind schedule and the event date is approaching fast?

What excites you about working in the youth/amateur sports event industry, and in particular, this role?

What do you think event organizers care about most when choosing a platform like Event Connect?

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