Territory Sales Representative

Overview

Position Title:
Territory Sales Representative

About Us: Wolfe designs and manufactures specialized equipment for underground infrastructure installation, with a strong foundation in agricultural subsurface drainage. Our machines also support critical work across utilities, renewable energy, and municipal water, where productivity, durability, and operator confidence directly impact project outcomes.

Wolfe equipment is developed with a systems-thinking approach. We design around real field and jobsite workflows, integrating modular platforms, intuitive controls, and field-proven components to deliver consistent performance across varied soil conditions, applications, and operating environments. The objective is increased throughput and predictable execution in both agricultural fields and construction sites.

What differentiates Wolfe is a focus on the operator and the contractor. Our machines are built to improve productivity, simplify operation, and increase reliability in demanding field conditions. Digital integration and machine data provide visibility into utilization, productivity, and machine health, enabling better decisions in the field and across fleet operations.

Wolfe partners with contractors and dealers who are focused on delivering results for their customers. As infrastructure demand grows and agricultural productivity requirements increase, we provide equipment platforms designed to scale with the realities of modern field and construction work.

We value passionate and highly motivated team members who want to make a difference. We pride ourselves on our culture of working as a team, relentlessly pursuing excellence, and taking on challenging assignments.

Our dynamic and rapidly growing company is at the forefront of innovation, and we are looking for team members who desire to join us and be part of our exciting journey forward.

We look forward to growing with you!

Role

Purpose:

The Territory Sales Representative at Wolfe Heavy Equipment exists to drive growth and create lasting value for both customers and the company. By deeply understanding customer needs, market dynamics, and Wolfe’s product offerings, this role delivers solutions that empower customers to succeed while strengthening Wolfe’s position as a trusted partner in the heavy equipment industry. Through relationship-building, market insight, and strategic territory management, the representative turns opportunities into measurable results, ensures customer satisfaction, and contributes to the company’s long-term innovation and market leadership.

Reports To
:
General Manager

• Professional, values-driven individual who is passionate about Wolfe’s culture and values

• Goal-oriented, organized, and accountable
• Effectively prioritizes, multi-tasks, and manages time
• Self-motivated with the drive and determination to excel
• Creative problem solver who thrives on challenges

• Works effectively across teams and organizational boundaries
• Authentic, humble, and relatable in approach
• Partners with others to move projects from concept to execution

• Demonstrates strong market and customer insight
• Data-driven with strong analytical skills
• Takes ownership of pipeline development by actively prospecting, initiating customer conversations, and creating opportunities in the territory

• Territory Sales & Customer Relationship Management

• Develop and maintain relationships with assigned territories/accounts through frequent communication and travel to customer sites both domestically and internationally
• Demonstrates a resilient mindset, remaining focused, motivated, and persistent throughout a longer sales cycle
• Participate in industry associations, trade shows, and events to increase company visibility and maintain a presence in the market
• Support on-site training of all machines sold onto the market with new and existing customers
• Must be willing to travel 75% of the time

• Sales & Strategy Execution

• Manage all aspects of sales initiatives for designated territories and regions
• Support crafting & execute sales strategy to deliver…