Director, Hospitality; External Agency

Director, Premium Hospitality (External Agency Staff)

London

The NFL is looking for a visionary hospitality leader to shape unforgettable experiences for one of the biggest stages in global sports. As Director of Premium Hospitality & Events, you will set the standard for innovation and excellence across our international games—overseeing suites, club spaces, VIP services, and private hospitality events that define premium. From crafting world‑class packages to delivering seamless client service, you’ll elevate every detail of the fan journey.

This role also drives the creation of bold, temporary hospitality concepts that enhance in‑game, pre‑game, and post‑game experiences. It’s an opportunity to lead with creativity, deliver at the highest level, and redefine what premium hospitality means for fans around the world.

• Lead the development and execution of a comprehensive premium hospitality strategy, setting the standard for in-game, pre-game, and post-game experiences across international games.
• Design and deliver innovative hospitality packages, including suites, club spaces, VIP services, private events, and year‑round event support for key business verticals.
• Oversee food & beverage operations and catering, ensuring exceptional quality and seamless integration with premium hospitality offerings.
• Build and manage strong relationships with stadium operators, catering vendors, NFL Clubs, and internal departments to ensure flawless execution and alignment.
• Collaborate with the NFL’s Club Business Development team on seat allocations, manifest development, and pricing strategies, balancing delivery costs with revenue goals.
• Partner with the NFL’s Creative department to develop concepts and premium branding that elevate the look, feel, and prestige of all hospitality events.
• Oversee training and standards for front‑of‑house hospitality staff, ensuring alignment with the NFL’s “Fans First” service program.
• Provide clear, consistent communication and leadership across stakeholders to ensure the seamless delivery of an end‑to‑end hospitality operation.
• Manage hospitality budgets, including cost controls, production partner tenders, and RFIs.
• Develop and implement client communications for hospitality programs, including pre‑ and post‑game messaging, client servicing, and gifting initiatives.

• Extensive, master‑level experience in premium hospitality, VIP servicing and major event management
• Proven leader with a track record of managing large, complex teams and multi‑stakeholder projects
• Strong P&L management experience with accountability for budget, revenue, and cost optimization
• Exceptional negotiation skills, including RFP/RFI management, to secure best‑in‑class production partners and vendors
• Culture carrier: consistently drives a positive and inclusive work environment, fostering staff development at all career stages
• Experience producing both domestic and international events, including marquee tentpoles and ongoing operational programs
• Strong organizational, strategic, and stakeholder management skills
• The ability to balance operational excellence with creative, high‑impact experiences
• Willingness and ability to travel extensively, including domestic and international markets

• Bachelor’s degree required; advanced degree preferred (e.g., MBA, Master’s in Event Management, Hospitality, or related field).
• Minimum of 15 years of leadership experience in live event production and premium hospitality.
• Demonstrated track record of leading large, complex, high‑profile events with operational excellence.
• Proven experience managing multi‑disciplinary teams, external vendors, and cross‑functional stakeholders.
• Strong strategic, financial (P&L), and negotiation skills, including experience with RFP/RFI processes to secure best‑in‑class production partners.
• Experience fostering a positive, inclusive culture and developing staff at all career stages.

• Strategic Vision:
  Sees the big picture, anticipates challenges, and aligns complex programs with organizational goals.
• Proven Leadership:
  Inspires, develops, and motivates diverse teams,…