Director, Hospitality & Events

Job Description:

Role Overview We are looking for an experienced Director, Hospitality & Events, who will lead the end-to-end strategy, planning, and delivery of premium hospitality and sponsorship activations for one of the world’s most recognizable global brands within the Formula 1 (F1) landscape. This role is focused on ensuring each event reflects the sponsor’s objectives and provides exceptional experiences for guests, partners, and stakeholders.

This is a fantastic opportunity for an experienced events and F1 professional to take their skills to the global stage and you’ll be at the centre of bringing the sponsor’s brand to life at some of the most exciting motor sport events in the  this role, you’ll work closely with client contacts, agency teammates both in Europe, US and across the globe, and operational partners to ensure every detail — from sponsorship asset management to guest experience — is delivered to the highest standard.

You’ll thrive in a fast-paced, international event environment, traveling to race destinations and ensuring each activation is seamless, memorable, and aligned with the sponsor’s objectives.

This role will report into the SVP of Hospitality & Events and is based in London.

Responsibilities Strategic Leadership of Hospitality Delivery Define and oversee the end-to-end strategy for premium hospitality and guest programmes across major global sporting events.

Provide strategic guidance to the client on event concepts, program design, and execution plans, overseeing all phases of event delivery — including logistics, guest experience design, venue selection and contracting, supplier management, at-track operations, and budget oversight.

Lead the planning and execution of site surveys, ensuring all logistical, operational, and brand requirements are met, while managing complex budgets and overseeing all event branding, collateral, and on-site materials.

Work closely with global brand clients to understand their objectives and ensure hospitality experiences reflect their identity and values.

Understand your client’s business and the wider industry competitor set. Build trusted senior-level client relationships and lead client conference calls, meetings, and design and prepare communications and presentations and manage and communicate project status with account leads, internal team and clients.

Develop and deliver client-ready event documentation including itineraries, staffing plans, run-of-show schedules, and post-event recaps with actionable insights

Shape guest experience strategy across multiple touchpoints, ensuring every element — from ticketing and transport to on-site services — is considered and cohesive.

Event & Guest Operations Oversee the planning and delivery of guest services, including ticketing, registration, accreditation, accommodation, travel, transport, and on-site hospitality.

Lead the design and implementation of premium VIP and executive-level experiences, ensuring seamless, high-touch service.

Supervise the development and execution of hospitality spaces and guest environments, working closely with suppliers, venues, and production partners.

Ensure guest communication plans and guest management systems are implemented effectively and deliver an exceptional user experience.

Manage resource across the account team and escalate pinch points, resource requirements and resource solutions.

Supplier, Venue & Logistics Management Oversee the procurement and management of key delivery partners, including hotels, transport providers, staffing agencies, and event suppliers.

Work with stadiums, circuits, and event venues to secure and deliver premium hospitality infrastructure.

Lead site visits and readiness checks to ensure operational excellence and compliance with safety and quality standards.

Onsite Leadership Act as the senior operational lead on site at key global events, overseeing guest operations, supplier delivery, and quality control.

Resolve challenges quickly and effectively, ensuring that every guest interaction reflects a premium, world-class experience.

Team Leadership & Development Manage a small team of 1–2 junior specialists, providing guidance,…