Director of Sales and Marketing

Raffles Hotels & Resorts

The Birthplace of stories and legends since 1887, Raffles is a legendary brand, steeped in history and loved by generations past, present and future. Raffles, at distinguished landmark addresses around the world, is the vibrant heart of its destination, curating experiences that are culturally enriching, intellectually stimulating and always respectful of local communities, heritage and the environment.

About Raffles London

Raffles London at The OWO on London's Whitehall, unites the allure and heritage of Raffles with one of the world's most historic addresses with a name is synonymous with luxury, glamour, and extraordinary adventure.

This fine Grade II
* listed Edwardian building has been transformed with 120 rooms and suites along with a collection of 85 exceptional branded residences. Within The OWO destination there are a total of nine restaurants and three bars, including one by our signature chef Mauro Colagreco. The Guerlain spa and Pillar Wellness offer the latest in wellbeing, and a 600 seated-capacity grand ballroom, The Whitehall, is perfect for all kinds of special occasions and events.

Within these much-storied walls, where legendary statesmen and women once shaped the modern world, guests are now invited to discover new and inspiring emotions and connections.

At Raffles, you arrive as a guest, leave as a friend and return as family.

Scope Of Position

The Director of Sales & Marketing is responsible for developing and executing the comprehensive commercial strategy for Raffles London at The OWO, encompassing all revenue-generating channels, including Rooms, Food & Beverage, Banqueting, Residences, and Events. This role ensures that the hotel achieves its revenue, occupancy, and brand positioning objectives while maintaining the elevated standards of the Raffles brand.

As member of the Executive Committee, the Director of Sales & Marketing leads a dynamic team in driving demand, cultivating key relationships, and promoting the Raffles experience to a global luxury audience. The role combines strategic vision, commercial acumen, and an in-depth understanding of the luxury market to enhance revenue, market share, and brand equity.

The Director of Sales & Marketing acts as a key ambassador for Raffles London, creating compelling narratives and campaigns that reflect the property's heritage, exclusivity, and aspirational positioning.

Responsibilities

Operation

• Develop and implement the hotel's global and local sales and marketing strategy to maximise revenue and strengthen brand positioning.
• Lead, inspire, and manage the Sales & Marketing team, fostering a culture of collaboration, creativity, and performance excellence.
• Align strategies across all business segments, including Rooms, F&B, Banqueting, Residences, and Special Events.
• Serve as a key member of the Executive Committee, contributing to business planning, forecasting, and strategic decision-making.
• Drive revenue growth through targeted sales initiatives, strategic account management, and business development efforts.
• Identify and develop new markets, partnerships, and opportunities to enhance hotel visibility and profitability.
• Collaborate with the Revenue Management team to optimise pricing, distribution, and inventory management.
• Monitor KPIs, analyse performance metrics, and implement data-driven strategies to maximise revenue potential.
• Lead the creation and execution of marketing campaigns that uphold the Raffles brand identity and convey the unique story of Raffles London.
• Oversee digital marketing, social media, public relations, advertising, and collateral production to ensure consistency, quality, and impact.
• Cultivate relationships with media, influencers, and luxury partners to enhance brand awareness and prestige.
• Ensure all marketing communications reflect the hotel's heritage, exclusivity, and standards of sophistication.
• Develop and maintain relationships with key accounts, corporate clients, travel partners, and high-net-worth individuals.
• Personally engage with VIP and strategic clients to foster loyalty, secure repeat business, and enhance the guest experience.
• Represent the hotel at industry events, trade shows, and networking opportunities to promote Raffles London's presence in the global luxury market.
• Recruit, mentor, and develop a high-performing Sales & Marketing team with a focus on creativity, professionalism, and results.
• Promote ongoing training, knowledge sharing, and best practice…