District Sales Manager

Prime Source Foods, the Northeast’s premier independent food distributor specializing in center-of-the-plate proteins and provisions, is seeking a District Sales Manager to lead and inspire a high-performing sales team across the dynamic NH/ME region.

This role oversees day-to-day sales operations with accountability for revenue growth, profitability, and expense management. The District Sales Manager serves as a hands-on leader and coach, developing the sales team while fostering a culture of collaboration and excellence across key functional partners. This position plays a critical role in expanding market presence, strengthening relationships with key customers and partners, and driving long-term growth.

The ideal candidate brings proven food service sales experience, prior leadership managing and developing sales teams, and a genuine passion for the industry. Strong communication skills, sound judgment, and the ability to manage a high volume of customer interactions are essential. Above all, this role reflects Prime Source Foods’ core values of trust, fairness, respect, and honesty in every customer engagement and employee interaction.

• Develop and execute district sales strategies to achieve and exceed sales goals.
• Lead, coach, and manage a team of sales representatives to drive performance, accountability, and professional development.
• Build and maintain strong relationships with key customers and stakeholders throughout the assigned district.
• Monitor market trends, competitor activity, and customer insights to identify growth opportunities and adjust strategies accordingly.
• Partner cross-functionally with marketing, supply chain, and other internal teams to align priorities and support sales execution.
• Analyze sales performance data and prepare reports to track progress, surface risks, and recommend actionable solutions.
• Conduct regular field visits, ride-alongs, and sales meetings to support team effectiveness and reinforce district priorities.
• Champion customer satisfaction by proactively addressing concerns and ensuring timely issue resolution.
• Manage the district sales budget and allocate resources effectively to maximize results.
• Ensure all sales activities comply with company policies, industry regulations, and quality standards.
• Perform other duties, as required.

• Bachelor’s degree in Business, Marketing, or a related field, or equivalent relevant experience.
• Minimum of 5 years of sales experience in the food service industry, including at least 3 years leading and managing a sales team.
• Proven track record of achieving sales targets and driving revenue growth within a defined territory.
• Demonstrated ability to lead, coach, and develop high-performing sales teams.
• Strong negotiation, communication, and interpersonal skills with a customer-focused approach.
• Proficient in CRM and ERP systems, with strong working knowledge of Microsoft Office (Excel, Word, PowerPoint); comfortable with remote and mobile technology.
• Strong analytical and problem-solving skills, with the ability to assess market trends, competitor activity, and customer needs to identify opportunities.
• Highly organized with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Self-motivated and results-driven, with the ability to work independently and collaboratively across teams.
• Exceptional attention to detail, ensuring accuracy in reporting, order processing, and documentation.
• Demonstrated success in new business development, prospecting, and closing sales.
• Ability to travel within the assigned district as required.
• Valid driver’s license, proof of insurance, and access to reliable transportation.

• Sales Strategy and Performance Management: Develops and executes district sales strategies to drive revenue growth and market share; sets clear sales targets, monitors performance, and adjusts tactics to achieve results.
• Team Leadership & Development: Leads, motivates, and develops high-performing sales teams through coaching, feedback, training, and performance management; builds bench strength and capability across the team.
• Market & Business Analysis: Analyzes sales data, market trends, competitor activity, and customer insights to identify opportunities, inform strategy, and support sound decision-making.
• Customer & Relationship Management: Builds and maintains strong, trust-based relationships with key customers and prospects; effectively negotiates and partners to drive long-term value.
• Financial & Business Acumen: Manages district budgets and resources effectively; demonstrates strong understanding of business principles, financial drivers, and ROI.
• Cross Functional Collaboration & Analysis: Partners closely with marketing, product, and other internal teams to align strategies, support sales execution, and deliver customer solutions.
• Reporting & Executive Communication: Prepares and presents sales performance reports, insights, and recommendations to senior leadership;…