Director of Flippin’ Media & Sponsorship

🎥 Director of Flippin’ Live Media, Story, Sponsorship & Growth

(Work Side-by-Side with the Founder)

It blends:

• Community storytelling
• Food & lifestyle features
• Behind-the-scenes entrepreneurship
• Humor and relatable skits
• Purpose-driven awareness (organ donation, loyalty, resilience)
• Strategic brand partnerships

It’s raw. It’s real. It’s fast. And it’s powered by local personality.

This is not a 9–5. Work side by side with the founder and off hour availability is necessary.

This is not a social media assistant role.

This is not for someone who needs structure handed to them.

This is for someone who wants a seat next to a founder building a media brand in real time.

I’m Anthony Picarello — entrepreneur, builder of Bath Flip, PIC Home Pros, and creator of Flippin’ Live.

Flippin’ Live is becoming more than content.

It’s community.

It’s storytelling.

It’s connection.

It’s monetization.

It’s a movement.

And I need the right person next to me.

• Shape the creative direction of Flippin’ Live
• Develop the emotional “why” behind every episode
• Build sponsor packages and pitch businesses
• Create monetization strategies and recurring revenue models
• Identify growth opportunities and expansion angles
• Protect and refine the Flippin’ Live brand voice
• Sit in high-level conversations and help turn strategy into story

And yes — you must also be capable of executing in the field.

You should be comfortable:

• Taking high-quality video footage on the fly
• Capturing moments in real time
• Editing short-form social content (Reels, Tik Tok, You Tube Shorts)
• Moving fast with turnaround
• Understanding pacing, hooks, captions, and audience retention

This is not just thinking.

This is building and producing.

Can you see the emotional angle in everyday life?

Can you turn a coffee shop visit into a meaningful story?

Can you build decks?

Pitch sponsors?

Package integration opportunities?

Turn views into dollars?

Can you capture content when the moment hits?

Edit with speed and instinct?

Create content that feels authentic — not overly polished?

Can you handle pivots?

Can you move fast?

Can you stay steady when direction changes mid-day?

I have ADHD.

I pivot.

I think fast.

I operate at high intensity.

I sometimes take things personal.

You cannot be fragile.

You cannot need constant structure.

You cannot shut down under pressure.

You must:

• Go with the flow
• Keep energy positive
• Keep me focused when needed
• Stay loyal
• Be fully bought in

You will spend more time with me than most people in my life.

You will see good days and hard days.

You will be trusted with sensitive conversations and strategy.

Confidentiality is non-negotiable.

This is not just creative.

You will help build:

• Tiered sponsorship programs
• Recurring advertiser models
• Regional episode sponsorship packages
• Event-based revenue streams
• Cross-brand integrations with Bath Flip and beyond

This has the potential to become a real media revenue engine.

Someone who:

• Is obsessed with building something meaningful
• Loves entrepreneurship
• Thrives in fast-moving environments
• Wants proximity to decision‑making
• Is okay giving up “normal” for growth
• Can think big and execute small details

If you want comfort — this isn’t it.

If you want growth — this might be it.

Flippin’ Live can become:

• A regional lifestyle media brand
• A sponsorship machine
• A live event platform
• A digital content network
• A revenue‑driving arm of the FLIP ecosystem

You would help architect that.

First‑Year Target Compensation:

$85,000 – $130,000+ (Base + Performance + Sponsorship Incentives)

High upside tied to revenue growth and sponsorship deals closed.

This is not polished.

This is real.

If you’re looking for easy or to fit your schedule, don’t apply.

If you want to build something bold, fast‑moving, meaningful and authentic

Let’s talk.