Lead Generation Manager

Lead Generation Manager

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107 US

Date posted:  | Expiration:  | Industry: Sales/Marketing | Job Number: 3224

Purpose: The Lead Generation Manager at Managed Resources, Inc. (MRI) is responsible for architecting, executing, and continuously optimizing a high‑performing, multi‑channel lead generation engine targeting revenue cycle leaders in healthcare organizations. This role blends strategic demand generation, data‑driven decision‑making, and hands‑on campaign execution to deliver measurable pipeline growth. The ideal candidate is not only capable of launching campaigns, but also diagnosing performance gaps, identifying root causes, and implementing strategic adjustments that consistently improve lead quality, conversion rates, and sales pipeline impact.

This position plays a critical role in increasing brand visibility, expanding market penetration, and ensuring a steady flow of qualified opportunities into the sales pipeline.

Reports to: Director of Marketing or VP of Sales.

• Strategy & Market Positioning
  • Champion MRI’s Mission, Vision, and Core Values in all outreach initiatives.
  • Define and continuously refine Ideal Customer Profiles (ICPs) and buyer personas using data‑driven analysis.
  • Design segment‑specific outreach strategies tailored to hospitals, health systems, and physician groups.
  • Evaluate campaign performance trends and translate insights into strategic improvements.
  • Identify new market opportunities, emerging segments, and campaign expansion strategies.
  • Diagnose performance gaps in targeting, messaging, or funnel progression and implement corrective action.
• Lead Source & Data Management
  • Build and manage prospect lists using platforms such as Zoom Info, Definitive Healthcare, and Linked In Sales Navigator.
  • Segment and prioritize leads using firmographic, technographic, and behavioral filters.
  • Oversee data hygiene and enrichment processes to ensure targeting accuracy.
  • Identify gaps in segmentation logic and improve lead sourcing efficiency.
  • Maintain CRM integrity and campaign tracking accuracy in Hub Spot.
• Campaign Execution & Optimization
  • Launch and optimize email and Linked In outreach sequences using Hub Spot and outbound tools.
  • Create compelling messaging that resonates with healthcare executives and revenue cycle leaders.
  • Run structured A/B testing across subject lines, messaging, targeting criteria, and CTAs.
  • Proactively troubleshoot engagement drops, underperforming campaigns, or funnel bottlenecks.
  • Collaborate with SDRs or appointment setters to refine outreach scripts and improve meeting conversion rates.
  • Orchestrate webinar campaigns including content creation, promotions, follow‑up, and performance analysis.
  • Develop event and conference strategies that drive attendance, engagement, and post‑event pipeline impact.
  • Optimize campaigns across email, content marketing, referral programs, and social channels to maximize ROI.
• Lead Qualification & Sales Alignment
  • Define and continuously refine MQL and SQL criteria based on conversion data and sales feedback.
  • Track engagement and score leads within Hub Spot.
  • Monitor conversion rates from Lead >
    Meeting >
    Opportunity.
  • Handoff qualified leads to Account Executives and coordinate scheduling of intro/demo meetings.
  • Partner with Sales and Client Success to ensure alignment across the lead‑to‑customer lifecycle.
• Analytics, Reporting & Performance Ownership
  • Monitor KPIs including open rates, click rates, response rates, conversion rates, cost per lead (CPL), and pipeline contribution.
  • Interpret performance data to uncover trends, risks, and growth opportunities.
  • Provide insight‑driven recommendations—not just reports—on how to improve campaign effectiveness.
  • Deliver weekly and monthly performance updates to leadership with forward‑looking strategy adjustments.
  • Demonstrate measurable improvement in campaign efficiency and pipeline impact over time.

• Bachelor of Science in Marketing, Business Administration, or a related field required.
• 3–5+ years in B2B demand generation or sales development (preferably healthcare‑focused).
• Experience reaching challenging audiences, such as healthcare executives.
• A proven track record of generating leads and driving measurable growth through creative, results‑oriented campaigns.
• Strong experience utilizing outbound sales tools and marketing automation platforms with a track record of developing relevant lead generation engines.
• Demonstrated ownership of campaign results and a proactive approach to addressing challenges.
• Analytical mindset with the ability to interpret data and optimize accordingly.
• Excellent written communication and persuasive messaging ability.
• Experience collaborating with sales teams.
• Up‑to‑date knowledge of trends, tools, and best practices in demand generation and digital marketing.

To apply, submit your résumé and cover letter through our online application portal.