Content Strategist Sr

Founded in 1977 as the Senior Care Action Network, SCAN began with a simple but radical idea: that older adults deserve to stay healthy and independent. That belief was championed by a group of community activists we still honor today as the “12 Angry Seniors.” Their mission continues to guide everything we do.

Today, SCAN is a nonprofit health organization serving more than 500,000 people across Arizona, California, Nevada, New Mexico, Texas, and Washington, with over $8 billion in annual revenue. With nearly five decades of experience, we have built a distinctive, values‑driven platform dedicated to improving care for older adults.

Our work spans Medicare Advantage, fully integrated care models, primary care, care for the most medically and socially complex populations, and next‑generation care delivery models. Across all of this, we are united by a shared commitment: combining compassion with discipline, innovation with stewardship, and growth with integrity.

At SCAN, we believe scale should strengthen—not dilute—our mission. We are building the future of care for older adults, grounded in purpose, accountability, and respect for the people and communities we serve.

As a member of SCAN Health Plan’s Creative Team, the Content Strategist will drive SCAN’s content strategy, collaborating closely with cross‑functional stakeholders to develop, refine, and implement our approach to content. This role will shape SCAN's online and offline presence by managing multi‑channel content and optimizing member engagement at every stage—from prospect to onboarding to retention—while also contributing to content creation.

• Develop and lead content strategy, aligning with organizational goals and driving strategic initiatives.
• Translate strategy into multi‑channel content across print, video, social media, and digital platforms.
• Create audience‑centric content for members, brokers, providers, and industry leaders.
• Optimize content for discoverability and visibility across digital platforms.
• Facilitate cross‑functional collaboration between Marketing, Creative, and other departments.
• Leverage subject‑matter expertise to craft clear, effective digital content.
• Oversee an integrated content calendar and ensure timely delivery.
• Provide editorial support to meet accessibility, regulatory, and brand standards.
• Support strategic campaigns and initiatives with the Digital Strategy and Marketing teams.
• Identify opportunities for content growth and recommend improvements, integrations, and innovations.
• Embrace AI to transform operations and serve members.
• Actively support SCAN’s Vision and Goals.
• Perform other duties as assigned.

• Bachelor’s Degree in Marketing, Communication, Journalism, English, or related field (equivalent experience accepted).
• Graduate or advanced degree in Content Strategy, Digital Marketing, or related field preferred.
• Certification in Content Strategy, Digital Marketing, SEO, UX Writing, or Content Marketing preferred.
• 5+ years of experience in content strategy, marketing, communications, or a related field, preferably in healthcare or mission‑driven organizations.
• Proven track record of developing and implementing multi‑channel content strategies that drive engagement and align with organizational goals.
• Editorial experience with a focus on quality control, compliance, and brand alignment.
• Demonstrated ability to manage content calendars and meet deadlines in a fast‑paced environment.
• Ability to translate complex or technical information into clear, engaging content for diverse audiences.
• Proficiency in CMS, project management tools, and content analytics; familiarity with web accessibility standards a plus.
• Knowledge of healthcare regulatory guidelines and compliance standards preferred.
• Background in SEO and digital content optimization a plus.
• Exemplary character: professional, trustworthy, and consistently act with integrity and respect.
• Motivated, action‑oriented, initiative‑driven, fully “bought‑in,” and committed beyond immediate area.
• Committed to collaboration: supportive, optimistic, engaging, energetic, and fun to work with.
• Organized and autonomous with excellent…