Marketing Manager

Salary Range: $90,000.00 To $ Annually

Company: Intex Recreation Corp
Department: Marketing
Location: Long Beach, CA
Work Location: Onsite – Long Beach, CA
Employment Type: Full-Time
FLSA Classification: Exempt

About Intex Recreation Corp.

Intex Recreation Corp. is a global leader in the design, manufacturing, and distribution of innovative consumer products that bring family and friends together. Our portfolio includes Above Ground Pools, Spas, Airbeds, Inflatable Toys, Sporting Goods, and Outdoor Recreation products sold through the world's largest retailers and ecommerce partners.

At Intex, innovation, speed, and collaboration drive everything we do. We are looking for creative professionals who thrive in a fast-paced environment and want to help build one of the most recognized brands in outdoor recreation.

Intex Recreation Corp is seeking a Marketing Manager to help lead the next phase of our marketing organization. This is a newly created role with a unique dual focus: supporting our established retail business while helping build new consumer-facing opportunities for the Intex brand.

Approximately 60% of the role will focus on retail and channel marketing
, partnering closely with Sales and supporting major retail accounts including Walmart, Target, Costco, and Amazon. This includes developing sell-in presentations, launch toolkits, retailer programs, retail media initiatives, competitive intelligence, and marketing materials that help our sales team succeed.

The remaining 40% will focus on brand development and direct-to-consumer (D2C) growth
, including campaigns, brand activations, partnerships, digital advertising, audience targeting, and new consumer-facing initiatives.

The ideal candidate is a strategic and hands‑on marketer who understands both retail marketing and consumer brand development and can move comfortably between long‑term strategy and day‑to‑day execution.

Develop sell-in presentations, line review decks, product one-sheets, and other sales enablement materials for major retail accounts.

Create retailer-ready launch toolkits including product messaging, features and benefits, imagery direction, packaging inputs, and item setup content.

Manage marketing deliverables against retailer planning calendars, line reviews, resets, and launch deadlines.

Serve as the primary marketing partner for Sales, managing requests, priorities, timelines, and deliverables.

Ensure retail marketing materials consistently reflect Intex brand standards, messaging, and positioning.

Plan and execute retailer promotional programs, seasonal events, Prime Day initiatives, and account-specific promotions.

Partner with Sales and Finance to manage co-op funding and promotional budgets.

Coordinate retail media campaigns across platforms such as Amazon Ads and Walmart Connect
.

Partner with agencies and retailer/platform contacts to execute campaigns and evaluate performance.

Monitor and report key performance metrics, including ROAS and campaign effectiveness
.

Support accurate and compelling digital shelf content, including product copy, enhanced content, and item setup.

Conduct regular store audits to evaluate shelf presence, pricing, promotional execution, and competitive activity.

Research competitors, categories, consumer trends, and retailer strategies.

Develop competitive analysis and retailer intelligence reports to support Sales and leadership decision-making.

Incorporate feedback from Sales and Customer Service to identify market opportunities and customer trends.

Help develop and launch new direct-to-consumer brands and products.

Contribute to brand positioning, messaging, go-to-market strategies, and campaign development.

Plan and execute integrated consumer campaigns in partnership with Social Media, Social Commerce, and Creative teams.

Lead brand activations, sponsor ships, events, and partnership marketing initiatives from concept through execution and post-event analysis.

Collaborate with Sales, Product, Supply Chain, Finance, and Creative to ensure initiatives are aligned and effectively executed.