Social Media Manager

Salary Range: $75,000.00 To $95,000.00 Annually

Intex Recreation Corp. is a global leader in the design, manufacturing, and distribution of innovative consumer products that bring family and friends together. Our portfolio includes Above Ground Pools, Spas, Airbeds, Inflatable Toys, Sporting Goods, and Outdoor Recreation products sold through the world's largest retailers and ecommerce partners.

At Intex, innovation, speed, and collaboration drive everything we do. We are looking for creative professionals who thrive in a fast-paced environment and want to help build one of the most recognized brands in outdoor recreation.

Intex Recreation Corp. is seeking an experienced, creative, and data-driven Social Media Manager to lead the strategy, development, and execution of our social media presence across Tik Tok, Instagram, You Tube, and emerging platforms.

This role is responsible for driving brand awareness, community engagement, and revenue-generating social commerce initiatives through compelling content and innovative storytelling. The Social Media Manager will oversee content strategy, manage the social media calendar, lead a team of content professionals, collaborate across departments, and leverage analytics to continuously optimize performance.

The ideal candidate is equal parts creative storyteller, strategic marketer, and performance analyst who understand(s) how engaging content translates into measurable business growth.

• Lead the overall social media strategy across Tik Tok, Instagram, You Tube, and emerging platforms.
• Develop platform-specific content strategies that align with product launches, seasonal campaigns, and business objectives.
• Identify trends, consumer behaviors, and platform opportunities that increase brand visibility.
• Create recurring content series and scalable content frameworks that strengthen brand consistency.

• Personally create high-impact content including Tik Tok videos, Instagram Reels, and You Tube Shorts that establish creative direction for the team.
• Oversee the company's content calendar to ensure consistent daily publishing.
• Review, edit, and approve all social content prior to publication.
• Ensure all content reflects Intex's brand voice, visual standards, and marketing priorities.
• Transform product features into engaging, platform-native stories that resonate with consumers.

• Oversee all social commerce content supporting ecommerce and retail sales initiatives.
• Monitor campaign performance during launches and promotional events.
• Conduct A/B testing on creative assets, captions, music, publishing schedules, and calls-to-action.
• Identify high-performing content and quickly optimize or discontinue underperforming campaigns.
• Develop repeatable playbooks using insights from successful campaigns.

• Track engagement, reach, conversions, and other key performance metrics.
• Deliver weekly and monthly reports highlighting campaign effectiveness and opportunities for improvement.
• Utilize analytics to make informed decisions that maximize audience growth and sales conversion.

• Manage the Live & Community Coordinator while partnering closely with the Commerce Coordinator.
• Provide coaching, creative feedback, and platform education to team members.
• Coordinate freelance creators and outside content partners from briefing through final approval.
• Foster a collaborative, high-performance culture focused on creativity, accountability, and continuous improvement.

• Partner with Sales, Product Development, Marketing, Creative, Customer Service, and Brand teams to align content with company initiatives.
• Support influencer partnerships, creator collaborations, and PR campaigns.
• Represent the social media team during cross-functional planning meetings.
• Help transform customer feedback and frequently asked questions into engaging educational content.

• Build relationships with platform representatives from Tik Tok, Instagram, and You Tube.
• Stay informed on emerging trends, algorithm updates, new platform features, and evolving best practices.
• Test innovative content formats and recommend scalable opportunities that keep Intex ahead of competitors.

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or related field (or equivalent experience).
• 5+ years of professional social media marketing experience with proven success managing brand accounts.
• Demonstrated expertise with Tik Tok, Instagram, You Tube, and short-form video content.
• Experience developing content strategies that drive engagement and measurable business results.
• Strong understanding of…