Sales Development Representative

Position Summary

The Sales Development Representative (Direct Sales Focus) is responsible for generating qualified pipeline for the Direct Sales team through targeted outbound outreach, cold calling, structured lead qualification, and early‑stage sales engagement. This role focuses exclusively on supporting Direct Sales by identifying high‑value prospects, conducting initial discovery, and ensuring seamless handoff to Account Executives. The SDR plays a critical role in driving top‑of‑funnel activity and supporting revenue growth.

• Identify, research, and prioritize target accounts within assigned Direct Sales territories.
• Maintain segmented prospect lists based on industry, size, and strategic value.
• Execute high‑volume outbound outreach (calls, emails, social) to generate new sales opportunities.
• Qualify inbound/outbound leads and route only high‑quality prospects to Direct Sales.

• Conduct initial qualifications calls to assess prospect needs, challenges, and fit.
• Validate key qualification criteria including authority, timeline, budget, and use case.
• Document all discovery notes and qualification details in Salesforce.
• Schedule meetings, demos, and follow‑up calls for Direct Sales Account Executives.
• Maintain accurate and up‑to‑date records of all activities, contacts, and lead statuses.
• Convert qualified leads into opportunities following Direct Sales processes.
• Ensure clean early‑stage pipeline management and consistent data hygiene.
• Track outreach metrics and maintain activity logs according to team standards.

• 1 years of experience in sales development, business development, or inside sales.
• Experience supporting Direct Sales or enterprise‑focused sales motions is a plus.
• Proven success in high‑volume outbound prospecting environments.
• Familiarity with SaaS, B2B software, or technology sales preferred.

• Proficiency with Salesforce (lead management, activity logging, opportunity creation).
• Strong written and verbal communication skills.
• Ability to research accounts, identify decision makers, and synthesize findings quickly.

• Strong organizational skills and attention to detail.
• Ability to manage multiple priorities and maintain consistent follow‑up.
• High level of professionalism in communication with prospects and internal teams.
• Resilience and comfort with high‑volume outreach and rejection.

• Bachelor’s degree in Business, Marketing, Communications, or a related field preferred.
• Equivalent professional experience accepted in place of a degree.

• Experience qualifying inbound leads and executing structured discovery.
• Understanding of sales methodologies (BANT, MEDDIC, SPIN, etc.).
• Prior experience supporting enterprise or mid‑market sales teams.

• Meet or exceed weekly activity targets (calls, emails, meetings booked).
• Maintain SLA standards for inbound lead response times.
• Deliver consistent, high‑quality handoffs that improve conversion rates.
• Contribute to team OKRs related to pipeline creation and opportunity quality.

The salary range varies, and pay is based on several factors including but not limited to education, certifications (if applicable), candidate’s geographic region, job-related knowledge, skills and years of experience amongst other factors.

• Salary range from $58,000.00 - $70,0000.00

• Generous time off:
• 15 Days of Vacation
• 3 Floating Holidays
• 9 Paid Holidays
• Free Parking: covered and EV charging stations
• Various 401(k) Investment Options and Generous Company Match
• HMO and PPO Medical Care Options (Employees are fully covered under HMO)

Laserfiche complies with all Equal Opportunity and Aff... (legal statement continues) ...

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.