Business Development Manager II, CE Retail

About the Role

TD SYNNEX is seeking a motivated and results-driven Business Development Manager to join our Consumer Electronics Vendor Management team. In this high-impact role, you will drive growth for both emerging and established vendor partners while expanding business opportunities with leading U.S. retailers. As a trusted advisor, you will collaborate closely with vendors, customers, sales teams, and internal stakeholders to develop and execute strategic growth initiatives.

This is an exciting opportunity for a business development professional who is passionate about consumer electronics, relationship management, and creating innovative solutions that drive revenue, profitability, and long-term success. If you thrive in a fast-paced environment, enjoy building partnerships, and want to make a measurable impact within a global technology distributor.

• Execute business unit strategies that drive profitable market share growth and achieve vendor objectives.
• Identify, develop, and onboard new vendor partnerships that complement existing product portfolios.
• Introduce vendor solutions and product offerings to key retail customers and decision-makers.
• Create and implement innovative business development initiatives that generate demand and increase revenue opportunities.
• Drive sales performance across assigned vendor portfolios while maximizing profitability.

• Build and maintain strong relationships with vendors, retailers, and internal stakeholders.
• Position TD SYNNEX as a trusted advisor by delivering value-driven recommendations and insights.
• Partner with vendor sales, operations, and marketing teams to execute strategic programs and initiatives.
• Engage directly with key customer accounts to identify opportunities, overcome challenges, and support growth.

• Serve as the subject matter expert on assigned vendor brands, technology solutions, and program offerings.
• Equip sales teams with the knowledge, resources, and support needed to win new business and expand existing opportunities.
• Coordinate customer training, product awareness initiatives, and educational programs to increase adoption and engagement.
• Communicate TD SYNNEX's value proposition effectively to customers and partners.

• Analyze program performance, sales results, and market trends to identify growth opportunities.
• Prepare and deliver reports, presentations, and business reviews to customers, vendors, and leadership teams.
• Communicate program successes, challenges, and future strategies to Sales and Vendor Management stakeholders.
• Stay informed on industry trends, competitive activity, emerging technologies, and customer needs within the consumer electronics market.

• 5+ years of experience in sales, business development, product management, vendor management, or a related field.
• Experience working with a consumer electronics manufacturer, vendor, distributor, or retailer.
• Strong understanding of the consumer electronics industry and market dynamics.
• Proven ability to develop strategic partnerships and drive business growth.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Strong organizational, analytical, and project management capabilities.
• Ability to work independently while managing multiple priorities in a dynamic environment.
• Proficiency with Microsoft Office and business productivity tools.
• Willingness to travel as needed and occasionally work outside standard business hours.

• Established relationships with leading consumer electronics vendors and/or retailers.
• Experience presenting to executive-level stakeholders and large customer audiences.
• Demonstrated success identifying new market opportunities and launching growth initiatives.

At TD SYNNEX, you'll have the opportunity to influence the success of world-class technology brands while building meaningful relationships across the consumer electronics ecosystem. We invest in our people through professional development,…