Digital Campaign Manager Job Longmeadow area,Massachusetts USA,Marketing / Advertising / PR

Position: DIGITAL CAMPAIGN MANAGER (Full-Time)

Job Title:

Digital Campaign Manager

Location:

Longmeadow, Massachusetts (In-Person Only – no remote options)

Company:
Springfield Rocks Media Group/Saga Communications

Employment Type:

Full-time with benefits

Salary Range: $65k-$75k

Position Summary

The Digital Campaign Manager is the control center for all digital advertising execution at the Springfield Rocks Media Group. This role ensures that every PPC, Targeted Display, and Social Media campaign moves through a clear, disciplined process, from order intake to execution, optimization, and performance storytelling. This is not a “build ads all day” role. It’s an ownership role. The right person loves clarity, thrives on coordination, and takes pride in making complex systems feel calm, organized, and predictable.

What You’ll Own (Not Just Support)

Single Intake & Quality Control

Serve as the single point of intake for all digital advertising orders
Review every order for completeness, clarity, and alignment with goals
Ensure budgets, timelines, assets, and expectations are clearly defined before execution
Push back (politely and confidently) when something isn’t ready
You prevent problems instead of cleaning them up later

Assignment & Coordination

Assign approved orders to the appropriate specialists: PPC, Targeted Display, Social Media
Act as the central hub between sales, managers, and specialists
Field questions, changes, and follow-ups so specialists can stay focused on execution
Specialists execute. You orchestrate.

Campaign Oversight & Optimization

Monitor live campaigns to ensure they launch on time and perform as expected
Collaborate with specialists on optimizations and adjustments
Step in directly when needed to improve performance or resolve issues
Maintain confidence and control even when multiple campaigns are moving at once
You’re not panicked by moving parts – you organize them

Reporting & Performance Storytelling

Translate campaign data into clear, understandable insights
Support managers and sales teams with performance context and talking points
Help turn numbers into stories that explain what worked, what didn’t, and what’s next
You make data useful, not intimidating

This role is ideal for someone who:

Naturally thinks in systems and processes
Is calm, organized, and unflappable when things get busy
Enjoys being the connector between people and teams
Is comfortable saying “not yet” or “we need more info first”
Takes pride in being dependable and trusted
Prefers ownership over spotlight
Likes things done right, not just fast
If you secretly enjoy checklists, workflows, and clean handoffs… this role will feel like home

What This Role Is Not

Not a high-volume ad builder role
Not a reactive support position
Not a sales role
Not a place for chaos, freelancing, or “winging it”

This role brings order, clarity, and consistency to digital advertising execution.

Experience That Helps (But Isn’t Everything)

Experience with PPC, display, or paid social advertising
Comfort working with performance data and dashboards
Experience coordinating between sales and technical teams
Agency, or digital advertising background is a plus

We care more about how you think and work than where you’ve worked.

How Success Is Measured

Orders are complete before execution
Campaigns launch on time
Specialists stay focused and productive
Sales teams feel supported, not confused
Managers trust the process
Clients get clear performance stories

When this role is done well, everything feels smoother, even when volume increases.

If you love:

Creating order from chaos
Being the steady hand others rely on
Owning outcomes instead of tasks

You’ll thrive here. If you prefer constant adrenaline, loose structure, or skipping steps… this role will feel frustrating.

If you’re ready to explore a new chapter, send your resume and cover letter in confidence to:

Mike Ekblom, Vice President & General Manager

Springfield Rocks Media Group

167 Dwight Road, Suite 301

Longmeadow, MA 01106

Springfield Rocks Media Group is a division of publicly held Saga Communications and an EEO

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