Product Marketing Lead

Join Enpro as a Product Marketing Leader and help shape how our products and solutions reach the market. In this highly collaborative role, you will connect market insight, customer needs, compelling storytelling, and go-to-market execution to support growth and strengthen the customer experience.

The Product Marketing Leader serves as an orchestrator across Marketing, Product Management, Sales, Customer Success, Professional Services, and other key functions. This role develops shared go-to-market strategies, leads product launches and market communications, advances voice of the customer programs, and uses data, technology, and AI-enabled insights to improve marketing impact and business outcomes.

• Orchestrate cross-functional collaboration to develop and execute a shared go-to-market strategy.
• Conduct primary and secondary market research to segment markets, develop buyer insights, and identify opportunities, challenges, and market dynamics for the organization and its products.
• Develop go-to-market strategies that bring products and solutions to market through effective launches and capitalize on identified opportunities.
• Plan and manage product launches and release communications in coordination with Product Management and other cross-functional partners.
• Guide the creation and delivery of messaging, positioning, presentations, and content that clearly communicate value to the market.
• Engage and influence market, customer, partner, and industry audiences through compelling written and verbal communications.
• Manage and support voice of the customer (VoC) initiatives and programs to bring customer insight into marketing and business decisions.
• Implementing and refining programs to drive the impact of Marketing:
• Partner with Demand Generation to create and execute high-response campaigns and support field teams in penetrating priority industries and market segments.
• Enable direct and indirect sales teams with the messaging, tools, content, and market insight needed to support customer engagement and growth.
• Lead or support account-based marketing initiatives and customer marketing and advocacy programs that strengthen loyalty, satisfaction, retention, and growth.
• Apply technology, analytics, and data to expand marketing reach, grow demand, streamline processes, establish meaningful KPIs, and improve decision-making.
• Increase AI adoption and fluency across go-to-market activities by pairing human judgment with generative and agentic AI to scale insights, improve efficiency, and enhance the customer experience.
• Lead the performance of the product marketing team and programs, while managing cross-functional collaboration to achieve business outcomes.
• Select and manage external resources as needed, and support the broader Marketing team in developing business cases for technology investments.
• Travel up to 15% to support business, customer, partner, and market needs.

At Enpro, our values of Safety, Excellence, and Respect guide how we work, collaborate, and grow. In this role, you will have opportunities to live these values every day by creating safe environments, driving meaningful results, and building respectful relationships.

Champion a culture of safety by embracing the Enpro Safety Pledge in everything you do. Look for ways to improve safety in your work, your team, and the broader organization, because safety starts with each of us.

Bring your full self to work. Focus on creating value, driving innovation, and continuously improving how we work.

Create space for every voice to be heard. Foster a workplace built on mutual respect, where people feel valued and empowered to contribute to both personal and organizational success.

• Bachelor's degree in marketing, business, computer science, engineering, or a related field.
• Five or more years of B2B marketing experience, including experience developing and executing go-to-market strategies, product launches, or product marketing programs.
• Demonstrated ability to provide examples of go-to-market strategies and programs from prior roles, including the corresponding…