Territory Sales Representative

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America, with total revenues of approximately $4.4 billion as of 2025. The company operates more than 600 locations and serves a diverse portfolio of customers across the United States.

The Territory Sales Representative is responsible for identifying, introducing, developing, and nurturing business relationships with companies and individuals within their designated territory. The goal is to generate and maximize revenue for the branch and the company.

• Daily territory management and revenue growth through visits to various customer job sites and offices
• Develop a networking list of potential clients and consistently contact them through telephone and internet outreach
• Develop, plan, and organize sales strategies to achieve desired results and goals
• Maintain and exceed quotas by renting and selling equipment on a consistent basis
• Identify customers’ needs and react appropriately while understanding market conditions and local competitor pricing
• Penetrate customers at the strategic level to diversify the customer base to include industrial, traditional, and non‑traditional accounts
• Support all team members

• Bachelor's degree in Marketing, Promotions, Advertising Sales, or Business Administration preferred
• Proven track record with 3 to 5 years of outside sales experience within the industrial market and/or heavy equipment industry preferred

• Ability to drive/operate multiple types of vehicles and equipment
• Ability to engage in natural verbal interaction with customers
• Ability to follow up with customers in a timely manner
• Able to walk into unfamiliar environments and adjust rapidly to the setting
• Attention to detail
• Multi‑tasking individual who uses project management skills to accomplish goals
• Customer service focused
• Must react to changing business needs
• Solid and proven computer skill set (knowledge of MS Office is preferred)
• Works and communicates effectively with all levels of the company

$75,000 – $85,000 base salary + uncapped commission + company vehicle

• Medical, Dental, and Vision Coverage
• Life and disability insurance
• Flex spending and health savings accounts
• Virtual Health Visits
• 24‑Hour Nurse Line
• Healthy Pregnancy Program
• Tobacco Cessation Program
• Weight Loss Program

• 401(k) plan with company match
• Employee Stock Purchase Program

• Paid Time Off (Holidays, Vacations, Sick Days)
• Paid parental leave
• Military leave and support for National Guard and Reserve members
• Employee Assistance Program (EAP)
• Adoption Assistance Reimbursement Program
• Tuition Reimbursement Program
• Auto & Home Insurance Discounts

• Company‑paid life insurance
• Supplemental life insurance
• Accidental death & dismemberment insurance
• Company‑paid disability insurance
• Supplemental disability insurance
• Group legal plan
• Critical illness insurance
• Accident insurance

Herc does not discriminate in employment based on race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non‑merit factors.