Marketing Manager

At Bud Clary Auto Group, a family-owned dealership network in Washington State, our vibrant culture drives success. We maintain a high-performance workplace with exceptional customer service, fostering loyalty and growth since 1959.

The Marketing Manager promotes our Core Values by leading the day-to-day operations of the marketing department and serving as the in-office anchor for our marketing team at the Kelso Corporate Office. Working directly with the Marketing Director, the Marketing Manager owns campaign execution, vendor relationships, performance reporting, and the development of marketing specialists across all 14 Bud Clary store locations.

• Comprehensive Benefits Package:
  Health, dental, vision, and life insurance, plus an employee assistance program.
• Retirement Plans: 401(k).
• PTO & Paid Holidays – PTO accrual starting from day one of employment – 1 hour of PTO for every 40 hours worked for the first year, 1.63 hours of PTO for every 40 hours worked for years 2-9, and 2.39 hours of PTO for every 40 hours worked for 10 or more years of service.

• $36 - $40 per hour ($75,000 - $83,000 annually), depending on qualifications and experience

• Manages the day-to-day operations of the marketing department across all 14 Bud Clary store locations.
• Directly supervises the Content & Creative Specialist and Marketing Coordinator, with additional reports added as the department grows.
• Owns vendor relationships and quarterly business reviews with third‑party platforms including Car Gurus, , Auto Trader, and our digital media agencies.
• Coordinates dealer-level marketing programs across all OEM brand partners.
• Plans, schedules, and supervises execution of all monthly marketing campaigns across paid digital, organic social, email, and traditional channels.
• Reviews creative output and brand consistency across all 14 store websites, social profiles, and Google Business Profiles.
• Manages the marketing department's intake system ( ticketing) and ensures all internal requests from stores are triaged, assigned, and completed within service‑level expectations.
• Compiles weekly and monthly performance dashboards using Google Analytics 4, Looker Studio, and vendor‑provided reporting tools.
• Coordinates with Sales Managers, BDC leadership, and store General Managers to align marketing activity with sales objectives.
• Owns marketing‑side integration of any newly acquired dealerships, including website migrations, vendor consolidation, branding, and OEM compliance.
• Participates in EOS Level 10 meetings and contributes to quarterly Rocks and annual planning sessions using ninety.io.
• Provides hiring input, performance reviews, and career development conversations for direct reports.
• Manages the marketing department budget under direction of the Director, including co‑op program reconciliation and vendor billing oversight.
• Reports to the Marketing Director on team output, campaign performance, and operational improvements.

• Bachelor's degree in Marketing, Business, Communications, or related field preferred.
• Three (3) or more years of progressive marketing experience; five (5) or more years preferred, including at least two (2) years managing direct reports.
• Multi‑location B2C marketing experience strongly preferred—particularly in high‑velocity, lead‑driven categories such as automotive retail, powersports, RV/marine, restaurant/QSR, hospitality, or home services.

• Demonstrated experience managing a team of marketing professionals.
• Strong working knowledge of digital marketing channels including SEO, paid search, paid social, email marketing, and reputation management.
• Proficient with Google Analytics 4, Google Search Console, Looker Studio, and Microsoft Office (Excel, Word, Outlook, Teams).
• Working knowledge of dealer website platforms such as , Dealer Inspire, or Dealer On.
• Familiarity with CRM and CDP platforms.
• Experience managing OEM co‑op programs and vendor relationships.
• Strong project management instincts; comfortable with ticketing and project management tools (Asana, Monday, Click Up, Front, Help Scout, or similar).
• Clear and concise written and verbal communication.
• H…