Product Marketing Manager

Legal Zoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 20 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.

This hybrid position will work remotely and on-site in our Sherman Oaks, CA, or Mountain View, CA, offices.

As a Product Marketing Manager, you will help drive Legal Zoom’s growth by shaping product vision and consumer perception across our business product portfolio. You will also contribute to the optimization of our product experiences, focusing on cultivating the long-term relationship we form with our customers and collaborating with cross-functional teams to design, develop, launch, and grow our services and customer base.

You are creative, strategic, analytical, and detail-oriented with strong communication, relationship building and project management skills. As a product marketer, you have experience partnering with product managers and large cross-functional teams to bring products/services to life. You pride yourself in thinking like our consumers and business partners, and you have a track record for delivering insights-driven marketing plans that produce excellent business results.

• Support the development of positioning, packaging and pricing for your business portfolio of products
• Recommend commercialization and campaign opportunities to meet or exceed business goals
• Assist in developing go-to-market strategies to support product launches and drive conversions and revenue
• Own the end-to-end business customer journey, delivering a delightful experience that ensures a long-term relationship with Legal Zoom
• Understand the competitive landscape – be an expert on our competition and how they position themselves with commercialization, claims, messaging, and product journeys
• Monitor business health, trends, and changing consumer needs to develop actions plans for your business segments
• Influence product strategy, testing, research and content roadmaps to optimize our position
• Support market research projects for your portfolio to better understand the market and gather intelligence to help inform pricing, product features and benefits, and messaging
• Create and optimize claims and messaging that will resonate with prospective customers
• Develop and maintain sales collateral to support sales teams
• Work with Marketing, Product Management, UX/Creative, Sales, Customer Care, PR, Engineering, Legal, & Business Development to ensure a great customer experience

• 5+ years of marketing experience, with at least 3 years specifically in Product Marketing
• Experience driving campaigns, communications, go-to-market initiatives, and revenue
• Ability to apply consumer insights, research and testing to drive world-class marketing strategy
• Experience developing pricing and promotion strategies
• Experience with A/B testing, aligning on KPI’s, tracking and interpreting results, and recommending go-forward next steps
• Experience influencing product strategy, design and development timelines and processes
• Excellent communication skills (written and verbal), comfortable presenting to partners
• Strong experience writing creative briefs
• Success working with product, creative, sales, legal, finance, operations, customer service and quality assurance teams
• Bachelor’s degree required; MBA or higher degree preferred

Remote Employees should confirm that the internet service available has adequate bandwidth to support all work processes

Legal Zoom is a remote-first company, and the national range for this role is $120,000-$150,000. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus, and/or restricted stock units may be provided as part of the compensation package.

You will also receive a full range…