Content Creator, Digital Media ​/ Production

About

Filterbaby is reinventing the way people think about water and skin health. We created the world’s first faucet filter designed specifically for skincare. Our dermatologist‑recommended, clinically tested products remove impurities that damage skin and hair, delivering results customers can actually see and feel. Since launching just three years ago, we’ve scaled to hundreds of thousands of customers, expanded into Amazon and Target, and even partnered with Proper Hotels to feature our filters in their Wellness Rooms.

With Apple‑level product quality and category‑leading performance, we’re on track to become the Dyson of water filtration.

We’re seeking a versatile Content Creator who thrives both in front of and behind the camera. You’ll be the face Filterbaby, while also crafting the strategy, production, and post‑production that brings your content to life. This role demands someone who has an innate understanding of how to create engaging content and can seamlessly shift between creating viral Tik Tok content and educational reels.

You’re a creator who understands that great content starts with great storytelling. You live and breathe internet culture, spotting trends before they peak and knowing how to adapt brand messaging for each platform’s unique audience. You’re extremely comfortable being on camera while also having the technical chops to handle everything from lighting setup to final edit.

You’ll be instrumental in building our brand’s digital presence and connecting with audiences in authentic, meaningful ways. Your content will directly impact brand awareness, engagement, and business growth while giving you creative freedom to experiment and innovate.

• Develop and star in content across all major platforms:
  Tik Tok, Instagram Reels, You Tube Shorts, long‑form You Tube videos, and Ads
• Comfortable conducting “street style” content where it involves interacting with the public
• Own the complete production process: concept development, scripting, filming, publishing
• Create content ranging from 15‑second trend‑reactive videos to 5‑minute deep‑dive explainers
• Transform complex industry topics into engaging, accessible content that drives real business results

• Partner with our strategy and social media teams to develop monthly content calendars aligned with brand objectives and platform trends
• Analyze performance metrics and audience feedback to continuously optimize content approach
• Stay ahead of platform algorithm changes, new features, and emerging creator trends
• Collaborate on campaign‑specific content that supports broader marketing initiatives

• Serve as an authentic brand ambassador, bringing personality and relatability to our messaging
• Develop recurring content series and formats that build audience loyalty
• Adapt brand voice and messaging for different platforms while maintaining consistency

• 2 years of content creation experience with a portfolio demonstrating range across short and long‑form video, featuring you in front of the camera
• Proven track record of growing and engaging audiences on Tik Tok, Instagram, and You Tube
• Technical proficiency in Cap Cut
• Innate understanding of how to create engaging, viral content

• Strong, engaging on‑camera presence with natural storytelling ability
• Deep understanding of what makes content perform on each platform (hooks, pacing, retention strategies)
• Experience creating content for both business accounts
• Ability to translate complex or niche topics into compelling, accessible content

• Native understanding of platform‑specific content formats and best practices
• Experience in marketing, tech, or culture‑related content spaces preferred
• Knowledge of You Tube SEO, thumbnail optimization, and audience retention strategies

• Street‑style interview and filming experience
• Creator collaboration and influencer partnership experience
• Experience with live streaming or real‑time content creation

The compensation range for this position is $70,000 – $90,000 depending on experience with performance based bonuses.

We are looking for an LA based creator. Do NOT apply if you’re not located in LA.