Content Creator, Content Writer ​/ Copywriter

Overview

At Susie Cakes, we make old-fashioned, sentimental dessert favorites – just like you may remember from your childhood! Our bakeries are filled with the delicious tastes and sweet smells of cakes, cupcakes, cookies, pies, and bars— all baked from scratch, on-site daily, using the freshest and finest ingredients. Our signature Celebration Cake is a birthday staple on tens of thousands of tables.

Our bakeries mix the nostalgia of the past with the warmth and feel of a modern, neighborhood bakery.

“Connecting through Celebration” is our purpose and what we strive for every day with our team members, our guests, and our community.

Short-Form Video Content Creation

• Create short-form video content for Tik Tok and Instagram Reels
• Film, edit, and deliver high-quality video content on a consistent basis
• Execute content aligned with a monthly content calendar while also pitching original creative concepts
• Collaborate directly with Susie Sarich on content for her personal Instagram account
• Stay current on Tik Tok trends, sounds, formats, and cultural moments
• Develop content that feels native, authentic, and platform-specific
• Optimize videos for strong hooks, pacing, retention, and discoverability

Content Publishing & Management

• Schedule all short-form video content on Instagram and Tik Tok
• Ensure posts publish correctly and troubleshoot any scheduling or posting issues
• Save, label, tag, and organize all video content within Susie Cakes marketing systems
• Write engaging, on-brand copy to accompany all video content

Performance & Optimization

• Support brand awareness and audience growth across social platforms
• Monitor performance and use insights to understand what content is resonating
• Apply learnings to continuously improve future content and creative approaches

What Success Looks Like

• Consistent delivery of high-quality, high-volume short-form video content
• Increased reach, views, and impressions across Tik Tok and Instagram Reels
• Growth in brand awareness among new audiences
• Increased traffic from social platforms to
• Ongoing experimentation with trends, formats, and creative ideas

Qualifications & Attributes

• 1–3 years of experience creating short-form video content, with a portfolio showcasing creative range (brand or personal work)
• Strong understanding of Tik Tok and short-form video culture
• Excellent instincts for storytelling, hooks, pacing, and trend-driven content
• Comfortable both on camera and behind the camera
• Familiarity with Instagram, Tik Tok, and short-form social media best practices
• Strong writing skills with a clear understanding of brand voice and tone
• Highly organized with the ability to manage deadlines and work independently
• Proactive, collaborative, and solutions-oriented mindset
• Passion for food, lifestyle, or joyful consumer brands
• Experience in food, hospitality, or lifestyle brands is a plus

Education

• Bachelor’s degree preferred; equivalent professional experience considered

Language Skills

• Must be able to speak, read, and write English for safety purposes

Note:

This is a remote role, with candidates required to be based within 30 minutes of a bakery (in California) to support in-bakery filming and in-person collaboration as needed.