Supervisor, Digital; Temp

Job Summary

The Digital Strategy Supervisor is a central facet within the Digital Strategy team. Working under the guidance of the VP of Digital Strategy, the Digital Strategy Supervisor constructs the strategic foundation for media plan development and makes sure all tactical plans are grounded in these guiding principles. As a key agency contact, he/she works closely with clients and all internal/external partners, coordinating parties and ensuring streamlined communication is achieved.

The Digital Strategy Supervisor applies his/her knowledge of industry trends and Horizon’s consumer/channel insight resources to offer the clients fresh thinking.

He/she supervises all team projects, ensuring they are completed accurately and on time and reflect both practical and strategic thinking.

• 15% - Stewardship
• 10% - Team Development
• 40% - Strategic Leadership
• 35% - Client Relations

Oversee Digital Planner(s) & Digital Assistant(s) day-to-day, effectively delegating tasks to manage bandwidth and ensure team members have challenging, level-appropriate projects & opportunities to learn new skills. Provide ongoing education and training on best practices, media principles, and industry at large to junior team. Develop junior team members to be media professionals, providing constant feedback to contribute to individual growth plans and career goals.

Foster a team culture where junior members contribute constructively to team dynamics and uphold a positive, collaborative work environment. Manage performance reviews with guidance from Associate Director of Digital Planners & Digital Assistants: sharing strengths and weaknesses, providing clear next steps for growth, and suggesting training opportunities. Have foresight and understanding of projects & campaign planning timelines at large to ensure deadlines are being met for all digital-related deliverables, whether client facing (exhibitor comp lists, digital consideration sets, etc.)

or otherwise (digital RFPs, trafficking instructions, etc.).

Proactively manage up by keeping Associate Director & Director informed of relevant updates, status of deliverables, and team needs with clear articulation of potential setbacks or challenges, while providing thoughtful recommendations and solutions to support both team & client goals.

Act as primary resource for Planners & Assistants as they work through optimization strategies, proactively communicating challenges and opportunities across all digital direct partners. Encourage junior team members to draw thoughtful, data-based conclusions that illustrate the ‘why’ behind performance, mapping back to digital strategy and building on week-over-week insights. Spearhead QA of insights written by Planners/Assistants; responsible for accurate delivery of all digital direct partner data and insights provided to the client by the Analytics team.

Responsible for reviewing & providing feedback on digital direct PCA learnings as written by the Analytics team; ensure relevant findings are applied to future campaign strategies. Collaborate with Analytics team on maintenance of account level processes & documents (i.e. naming conventions, establishing benchmarks, etc.) and identify campaign learning agenda opportunities based on tactical plan recommendations.

Provide final sign-off on creative spec & VAC inputs to ensure all digital placements are represented and all spec requirements are accurately reflected in  Ensure proper protocol for trafficking and site tagging is followed by junior team members. Ensure that all execution and campaign launch status information is compiled in a timely fashion; provide final sign-off screenshot deck for proof of launch.

Act as resource for junior team members on weekly campaign reconciliation, billing, pacing, campaign validation and brand safety. Spearhead QA of digital media plan details input by Planners at initial build and for all packet revisions. Ensure all necessary ad serving & tech fee calculations are accurately reflected and all plan details are consistent across all…