More jobs:
Facebook ads and lead generation specialist
Job in
Los Angeles, Los Angeles County, California, 90079, USA
Listed on 2026-10-02
Listing for:
Coastal builders
Full Time
position Listed on 2026-10-02
Job specializations:
-
Education / Teaching
Digital Marketing
Job Description & How to Apply Below
Job Title: Facebook Ads & Go High Level / Lead Connector Specialist (Construction Lead Gen)
Location: Remote Type: Contract / Freelance (Ongoing monthly retainer based on performance)
We are a growing construction and remodeling company looking for an experienced digital marketer to build, run, and optimize local Meta (Facebook/Instagram) ad campaigns. The primary objective is generating qualified residential homeowner leads and driving them to self-schedule an estimate on our Lead Connector / Go High Level calendar. We have existing project photos, videos, and branding; we need an expert to build the ad funnels, configure the CRM triggers, and ensure zero leads slip through the cracks.
Responsibilities- Campaign Setup & Management: Launch targeted Facebook/Instagram ad campaigns focused on our local service area (custom radius/zip codes).
- Ad Creative & Copy: Draft high-converting ad copy and select/format visual assets using our job-site photos, reels, and customer reviews.
- Lead
Qualification:
Implement custom qualifying questions on Meta Instant Forms (e.g., project type, ownership status, timeline, budget) to eliminate tire-kickers. - Lead Connector / GHL Integration:
- Map Facebook Lead Forms directly into Lead Connector.
- Embed and configure our self-scheduling calendar widget on custom landing pages and within automated follow-ups.
- Automation & Follow-Up Workflows:
- Build a 60-second "Speed-to-Lead" SMS and email sequence to immediately nudge new leads to pick a calendar slot if they do not book instantly.
- Set up automated appointment confirmation, 24-hour reminder, and 1-hour reminder sequences to reduce no-show rates.
- Tracking & Reporting: Deliver bi-weekly reports covering ad spend, cost per lead (CPL), cost per booked estimate, and no-show rates.
- Proven track record running Meta Ads for home services, contractors, or remodeling businesses
. - Advanced technical fluency with Go High Level (GHL) / Lead Connector workflows, pipeline stages, custom fields, and calendar configurations.
- Strong understanding of local compliance requirements (A2P 10
DLC registration, Meta Special Ad Categories if applicable). - Focus on ROI and closed deals rather than vanity metrics (clicks or impressions).
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