Facebook Ads And Lead Generation Specialist

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* Job Title:

** Facebook Ads & Go High Level  / Lead Connector Specialist (Construction Lead Gen)
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* Location:

** Remote
* * Type:
** Contract / Freelance (Ongoing monthly retainer based on performance)-### About the Role We are a growing construction and remodeling company looking for an experienced digital marketer to build, run, and optimize local Meta (Facebook/Instagram) ad campaigns.

The primary objective is generating qualified residential homeowner leads and driving them to
** self-schedule an estimate on our Lead Connector / Go High Level  calendar**.We have existing project photos, videos, and branding; we need an expert to build the ad funnels, configure the CRM triggers, and ensure zero leads slip through the cracks.

-### Responsibilities
* ** Campaign Setup & Management:
** Launch targeted Facebook/Instagram ad campaigns focused on our local service area (custom radius/zip codes).
* ** Ad Creative & Copy:
** Draft high-converting ad copy and select/format visual assets using our job-site photos, reels, and customer reviews.
* ** Lead

Qualification:

** Implement custom qualifying questions on Meta Instant Forms (e.g., project type, ownership status, timeline, budget) to eliminate tire-kickers.
* ** Lead Connector / GHL Integration:
*** Map Facebook Lead Forms directly into Lead Connector.
* Embed and configure our self-scheduling calendar widget on custom landing pages and within automated follow-ups.
* ** Automation & Follow-Up Workflows:
*** Build a 60-second "Speed-to-Lead" SMS and email sequence to immediately nudge new leads to pick a calendar slot if they do not book instantly.
* Set up automated appointment confirmation, 24-hour reminder, and 1-hour reminder sequences to reduce no-show rates.
* ** Tracking & Reporting:
** Deliver bi-weekly reports covering ad spend, cost per lead (CPL), cost per booked estimate, and no-show rates.

-### Required Experience
* Proven track record running Meta Ads for
** home services, contractors, or remodeling businesses**.
* Advanced technical fluency with
** Go High Level  (GHL) / Lead Connector
** workflows, pipeline stages, custom fields, and calendar configurations.
* Strong understanding of local compliance requirements (A2P 10

DLC registration, Meta Special Ad Categories if applicable).
* Focus on ROI and closed deals rather than vanity metrics (clicks or impressions).

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How to Apply

Please reply with:
1. A 2–3 sentence overview of your experience building ad funnels for contractors or home service businesses.
2. A screenshot, brief video walkthrough, or description of a high-converting GHL/Lead Connector workflow you personally built.
3. Your expected monthly retainer or management fee structure.*(

Note:

Generic copy-pasted proposals without specific Go High Level /Lead Connector references will not be considered.)
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