Director, Marketing

Director, Marketing

Join to apply for the Director, Marketing role at Universal Music Group.

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Based at the iconic Capitol Tower in the heart of Hollywood, Capitol Records is home to some of the best‑known labels in modern music, encompassing the jazz icons of Blue Note, Capitol’s generations of pop stars. We produce, distribute and promote some of the most critically acclaimed and commercially successful music in the industry. This role is a fantastic opportunity to join an organization on the cutting edge of the modern music business and, as part of Universal Music Group, a chance to be part of the world’s leading Music Company.

Capitol Records is currently seeking a Director, Marketing for our Hollywood, CA office. In this role, you will be spearheading Marketing initiatives for Capitol Records roster of artists. You will be responsible for building out an artist’s overall marketing plan – including but not limited to promotions, social content, influencer campaigns, digital advertising, CRM, social/digital partner activations, content seeding outlets, artist websites, which optimize for audience acquisition and engagement, music & video consumption, and D2C purchases.

We are currently seeking an experienced Marketing Executive who will handle product and marketing campaign strategy for multiple artists and projects across the CMG roster. This person will work closely with the Department Head and all other departments within Capitol to develop and execute fully integrated, progressive and innovative marketing strategies for a range of artists – from new signings to global superstars.

They should have a strong understanding of artist development; streaming, digital and traditional retail/revenue business; live touring, events and festivals; creative and content strategy; long‑term budget and P+L management; artist relations and the ability to collaborate with artists and music executives daily in and out of the office.

• Develop and execute marketing strategy for artists’ music and music‑related products across the CMG roster. These include but are not limited to: single / EP / albums, music videos and video content, merchandise and direct‑to‑consumer business.
• Collaborate with key internal stakeholders across A&R, Retail + Revenue, Product Development, Digital, TV & Film Licensing, and Artist Management to support priority projects, artists, and brands.
• Help guide and execute artist branding, creative materials and original content specific to each campaign.
• Proactively communicate goals and project analysis with all departments inside the company, and to artist management and agents.
• Regularly interface with artists and management on all aspects of commercial release plan and marketing strategy to ensure the success of the project.
• Understand and analyze the constant flow of streaming, sales, radio and social data and adjust marketing strategies accordingly.
• Understand and implement innovative digital marketing.

• 6+ years’ experience – Marketing Director / Product Manager / VP level.
• Experience working with record companies, artist management, talent agencies.
• Strong ability to successfully define and drive project management and execution.
• Creative thinker with ability to generate innovative marketing ideas.
• Strong understanding of DSP trends and emerging streaming business (Spotify, Apple, Soundcloud, You Tube).
• Social media savvy, with experience on platforms and understanding of associated data.
• Strong skills in communication, presentation, writing, and able to work well cross‑functionally.
• Proficient with Word, Excel,…