Manager, Social and Community Marketing Los Angeles, California,

At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K
, one of the top-selling franchises in the world, and legendary titles like Bio Shock®,
Borderlands®,
Mafia
, Sid Meier’s Civilization®, and XCOM®, as well as fan favorites WWE® 2K
, Top Spin®, and PGA TOUR® 2K
. We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre.

Our portfolio is brought to life by some of the most influential game development studios in the world.
Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K Sports Lab create world-class experiences across platforms.

But what truly powers 2K is our people.

We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work.

The PGA TOUR 2K Integrated Marketing team is looking for a Manager, Social & Community Marketing. We are responsible for building data-driven marketing strategies that reach and engage fans with value-rich experiences that drive revenue growth, brand health, and loyalty. We aim to connect fans around the world to the most engaging golf platform: our franchise.

As a Manager, Social & Community Marketing, you will be responsible for the day-to-day management of organic social channels, working with internal and external teams of designers and writers. You will lead creative development, and oversee publishing strategies for existing and emerging channels through which we will grow our communities.

To be successful in this role, you will need to collaborate with the broader Integrated Marketing team to understand business priorities and program content to serve our community. You’ll need to be in tune with what’s trending and understand how/when it translates to our sport and our platforms. You will have a holistic vision around how we serve our most engaged fans while balancing the needs of the business.

Excellent judgement, clear and concise communication, tuned in to the cultural zeitgeist, sharp copy-writing skills, and an authentic love for sports and gaming will drive continued success in this role.

• Create and implement the channel strategies for PGA TOUR 2K social accounts, engaging with our communities while highlighting critical business priorities.
• Cultivate cross-functional relationships across Creative, Partnerships, and Customer Service to obtain critical messages and assets for our publishing calendar.
• Collaborate with Product teams to promote in-game events and features on our channels in social-native formats.
• Engrain yourself in our game and within the communities that play it, serving as the conduit between players and our development studio.
• Ideate and create content with a strong personality, using creative approaches to format, structure, and present concepts.
• Be experimental with content, take smart risks with what you create, be ambitious and original while staying within the guardrails of our brands and IP/Licensed partners. Scale one-off hits into repeatables series for our brand.
• Utilize social listening and analytics tools to report on performance and inform new opportunities.
• Stay on top of trends and timely events to seize on reactive opportunities for our community.
• In partnership with Creative teams, review, edit and approve preliminary and final treatments, selects, or graphics for social channels.
• Prepare and post content on all platforms in an accurate, timely manner.
• Respond to comments from the community, identifying unique opportunities to…