Deposit Product Manager

JOB SUMMARY The Deposit Product Manager is responsible for the strategic management, growth, profitability, retention, and ongoing enhancement of University Credit Union’s consumer and business deposit products. This role develops and executes product strategies that drive member acquisition, increase member retention, deepen relationships, improve member experience, increase deposit balances, reduce deposit attrition, and support organizational growth objectives.

The Deposit Product Manager serves as the primary product owner for checking, savings, money market, certificate, youth, specialty deposit, account-continuity, wealth transfer, estate-related deposit services, and related deposit solutions. Working closely with Retail Delivery, Growth, Digital Banking, Marketing, Operations, Finance, Risk, Compliance, Payments, and Technology teams, this position identifies market opportunities, manages product performance, develops business cases, leads product enhancements, ensures products remain competitive, compliant, and aligned with member needs, and plays a critical role in the overall deposit growth and retention strategy execution across the organization.

The ideal candidate combines strategic thinking, data-driven decision making, strong project management skills, and deep financial services expertise to deliver innovative deposit solutions that support UCU’s mission of providing every member of the university community a financial advantage.

LOCATION We are passionate about attracting great talent to our team. This position may operate in a hybrid work environment with periodic travel to UCU offices, partner universities, and business meetings as required.

ABOUT UNIVERSITY CREDIT UNION University Credit Union (UCU) is a purpose-driven financial cooperative dedicated to providing everyone in the university community a financial advantage. Founded at UCLA in 1951, UCU has proudly served the higher education community for more than 70 years through a commitment to competitive products, exceptional member experiences, and conflict-free financial guidance.

KEY DUTIES AND RESPONSIBILITIESProduct Strategy and Portfolio Management
· Develop and execute the strategic roadmap for UCU’s deposit product portfolio.
· Monitor product performance, member adoption, portfolio growth, profitability, retention, and competitive positioning.
· Identify opportunities to increase deposits, reduce attrition, improve engagement, deepen member relationships, and generate sustainable growth.
· Lead business case development, pricing recommendations, and product enhancement initiatives.
· Conduct market, competitive, and member research to identify trends and emerging opportunities.
· Evaluate new deposit products, features, services, and partnerships to support organizational objectives.
· Recommend product changes based on member feedback, analytics, regulatory changes, and market conditions.

Product Performance and Analytics
· Establish and monitor key performance indicators for each deposit product.
· Analyze account growth, balances, attrition, profitability, utilization, acquisition costs, and member behaviors.
· Provide executive reporting and strategic recommendations regarding product performance.
· Partner with Finance on deposit pricing, liquidity considerations, profitability analysis, and balance growth initiatives.
· Use data and insights to optimize product positioning and member value propositions.

Product Development and Execution
· Act as business owner for deposit product enhancements, launches, conversions, and retirements.
· Define business requirements and collaborate with Technology, Operations, Digital Banking, and vendors to deliver solutions.
· Participate in testing, implementation planning, change…