Group Manager, Web ; Marketing

Description

Legal Zoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 20 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.

Legal Zoom’s marketing team is seeking a Group Manager, Web Experience to lead our cross-functional web team. You’ll own the end-to-end experience of our marketing website—ensuring it’s easy to navigate, optimized for conversion, and feels distinctively on-brand at every touchpoint.

You’ll lead a multidisciplinary team of UX, content, and visual designers—bringing together brand, storytelling, and performance into a cohesive web experience. While this role manages the visual design function, we’re seeking a leader who came up through UX, and understands how to bring the brand to life through layout, tone, cadence, and intuitive journey design.

We’re looking for a strategic player-coach who blends systems thinking with creative instinct—someone who knows that great web experiences are more than usable. They’re persuasive, performance-minded, and emotionally resonant.

This is a player-coach role: a hands-on, multidisciplinary leader who can mentor a team, contribute to key projects, and independently drive high-impact work.

Note:
This is a people management role. Candidates must have experience directly managing in-house individual contributors.

• Lead the creative vision, strategy, and execution of our marketing website and landing pages
• Manage, coach, and develop a team of visual designers, UX designers, and content designers
• Develop and maintain scalable design systems, content standards, and processes to ensure consistency, efficiency, and quality across all web touchpoints
• Partner closely with product marketing, performance marketing, brand, SEO, product design, CMS management, and engineering
• Analyze user behavior and site performance to inform data-driven UX and content improvements
• Improve core web metrics through optimized designs and UX (e.g. bounce rate, CVR, time on page)
• Drive experimentation and A/B testing in collaboration with product marketing, performance marketing, growth, and analytics teams
• Ensure the site is accessible, responsive, and brand-consistent
• Partner with the brand team to ensure visual cohesion across channels while supporting experimentation and optimization
• Represent the web function among cross-functional stakeholders, advocating for the user while aligning with business objectives

• 7-10+ years in UX, content design, or digital design—plus 3+ years in team leadership
• A standout portfolio that showcases your expertise in delivering strategically-driven work across UX and web with clear details on your role and contributions. E-commerce products and online services are preferred.
• Strong understanding of UX principles, content strategy, and responsive web best practices
• Track record of improving conversion and usability through UX and content
• Ability to translate brand voice and positioning into compelling web experiences
• Excellent collaboration skills—you can speak design, content, marketing, and product fluently
• Strong presentation skills, with the ability to articulate your design vision and philosophy, build alignment with designers, cross-functional partners, and gain support from senior leadership in both presentations and feedback sessions
• Tenacious cross-functional partnership, with an ability to build trust and a knack for finding compromises with key stakeholders and business partners

• Legal Zoom is a remote-first company and the national range for this role is ($128,300 - $205,200). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the…