IT​/Tech, Digital Marketing, Data Analyst

Business Overview

KINESSO is a technology-driven performance marketing agency that provides actionable growth for both our agency partners and clients. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology.

Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at

The Vice President, Addressable Strategy & Platforms will serve as a senior leader driving strategic excellence and in-platform execution across all addressable channels - including Search, Social, and Programmatic. This role bridges high-level strategic planning with hands-on operational leadership, ensuring flawless activation and measurable performance.

The VP will oversee addressable activation teams, ensuring alignment of audience strategy, campaign architecture, and optimization approaches. They will also own cross-functional collaboration with product, analytics, and planning teams to ensure platform innovation, automation, and data connectivity are fully leveraged to deliver superior client results.

• Develop and oversee the roadmap for addressable excellence across Search, Social, and Programmatic channels.
• Translate client business goals into actionable addressable strategies, connecting audience insights with performance activation.
• Serve as a senior strategic partner and advisor, shaping client outcomes through holistic addressable planning and optimization.
• Collaborate with leadership to evolve departmental standards, pitch narratives, and partnership frameworks.
• Represent KINESSO’s thought leadership in addressable innovation, measurement, and automation.

• Oversee day-to-day activation excellence across buying platforms (Google Ads, Meta, Tik Tok, Linked In, Amazon DSP, The Trade Desk, DV360, etc.).
• Ensure standardization of campaign setup, optimization, pacing, QA, and performance reporting.
• Troubleshoot platform and data connectivity issues, coordinating with product and engineering teams to optimize automation workflows.
• Oversee implementation of audience-based buying, custom bidding strategies, and cross-channel performance frameworks.
• Guide best practices for leveraging clean room environments, API integrations, and audience sync mechanisms.

• Champion the integration of data, audience, and technology to inform campaign strategy and decision-making.
• Maintain deep fluency in evolving media trends - including signal loss, AI optimization, privacy compliance, and retail media network expansion.
• Partner with internal technology and analytics teams to design automation, dynamic creative testing, and predictive modeling solutions.
• Oversee performance analytics and dashboard reporting through tools such as Tableau and Looker.

• Lead, mentor, and grow teams of addressable strategists and activation specialists across markets.
• Establish staffing models, define role clarity, and ensure efficient resource allocation across accounts.
• Serve as a senior escalation point for operational challenges and client issues.
• Foster a culture of curiosity, collaboration, and continuous improvement through training and development programs.

• 10+ years of experience leading addressable media strategy and activation across Search, Social, and Programmatic.
• Proven experience managing large, cross-channel activation teams with a focus on operational excellence and measurable outcomes.
• Advanced proficiency in major buying and measurement platforms (Google Ads, Meta, Tik Tok, Amazon DSP, The Trade Desk, DV360, etc.).
• Deep understanding of audience…