Brand Strategist

Qualifications

• Strong quantitative analytical skills, with the ability to derive insights from large data sets, exceptional attention to detail, and a desire to creatively solve challenging problems.
• Excellent written and verbal communication skills, with the ability to present findings from technical analysis to non-technical audiences
• Highly collaborative, proactive, and able to operate independently in a fast-paced environment. Ability to learn quickly and manage projects independently
• Proficiency in data science programming languages (Python and/or R)
• Proficiency in SQL, experience with data visualization tools (e.g., Domo, Tableau, Power
  
  BI, You Gov, etc.)
• Fully capable and proficient in Microsoft Office/Outlook, PowerPoint, & Excel, and Canva
• Music or other entertainment experience a plus, as well as a passion for music and knowledge of brands, festivals and live music industry trends preferred

• Analyze internal data sources to evaluate performance, audience behavior, concessions, and digital/social reach in order to identify trends, gaps, and optimization opportunities.
• Support partnership teams by delivering real-time insights, reporting, and data-driven recommendations that inform active deals and partner decision-making.
• Aggregate and synthesize multi-platform data to measure KPI progress, assess partner performance, and evaluate campaign effectiveness across events and properties.
• Produce recurring performance and insights reports that demonstrate return on investment, support valuation discussions, and reinforce partner renewal strategies.
• Identify emerging trends and strategic opportunities across events and partnerships by translating data findings into clear recommendations that inform future programs and long-term partnership growth.

The Sr Partnerships Data Analyst supports the Global Partnerships team by transforming internal data into actionable insights that strengthen partnership strategy, drive revenue growth, and support renewals. Reporting to the VP of Integrated Marketing & Strategy, this role evaluates partnership performance and audience data to inform proposals, optimize activations, and demonstrate ROI across AEG Presents' portfolio of venues, festivals, tours, and events.