Principal, SMC Revenue

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, Lens Studio, and Spectacles.

• Be the single-threaded accountable owner for retentive revenue growth across multiple SMC segments globally, particularly lower-funnel direct response web and app segments
• Build and own business growth strategies end to end, from ideation through goal attainment
• Develop business plans, customer and market insights, and analyze solution effectiveness
• Test and scale solutions to grow adoption of advertising products across Snap’s platforms
• Own relationships, strategy, and road mapping with relevant Product and Engineering teams to support SMC revenue and retention efforts
• Define and own segment-specific vision, solutions, and service levels required to drive desired outcomes for SMCs
• Establish performance measurement criteria and KPIs to track progress against goals
• Lead global, cross-functional teams including Sales, Marketing, Operations, Product, Engineering, Support, and Data Analytics
• Present results and recommendations based on product and market performance
• Drive communication and influence across a broad range of stakeholders, including executives

• Experience developing strategies and playbooks for launching new initiatives, particularly within SMC or other high-growth business segments
• Strong comfort with and passion for data-driven decision-making
• Proven track record of driving monetization initiatives that are multi-geography and complex in nature
• Experience simplifying complexity and communicating effectively with business and technical executives, as well as external stakeholders
• Expertise in identifying and resolving difficult trade-offs, often spanning multiple quarters
• Experience or familiarity working within the media or digital advertising industry
• Ability to influence and drive change among partner teams and leadership to build new approaches and shift daily team behaviors
• Strong presentation skills and comfort communicating with senior leadership

• BS/BA degree or equivalent practical experience
• 10+ years of experience in product, sales, consulting, strategy, services, data analytics, marketing, or growth
• Experience influencing product teams to build solutions for SMCs or other high-growth business segments
• Experience leading cross-functional teams to launch new products and go-to-market strategies in a KPI-driven environment
• Proven track record in problem-solving, analytical thinking, and driving data-driven, people-informed strategies

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"Default Together" Policy at Snap:
At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.

EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the…