E Commerce Digital Marketing Manager

Job Title: E-commerce and Digital Marketing Manager

Industry: Apparel / Fashion

Reports to:

VP of E-commerce

Location:

Chatsworth, CA

Employment Type: Full-Time/Hybrid

Salary Range: $90-$120k DOE

We are seeking a dynamic and data-driven E-commerce and Digital Marketing Manager to lead and scale our digital sales channels in the fast-paced apparel industry. This role is pivotal in owning the strategy, execution, performance and maintenance of both Direct-to-Consumer (DTC) e-commerce platforms and third-party marketplaces (such as Amazon, Walmart, Target+, and others). The ideal candidate is both analytical and creative, understands apparel brand-building in a digital world, and thrives in a collaborative, fast-paced environment.

• Own and optimize performance across the brand’s owned e-commerce websites on Shopify
• Lead UX/UI improvements to increase conversion rate, reduce bounce rate, and enhance customer experience.
• Manage product merchandising, categorization, pricing, cross-sells/upsells, and seasonal content updates.
• Analyze funnel metrics and customer behavior using tools like Google Analytics, Triple Whale, or Shopify analytics.
• Collaborate on site promotions, A/B tests, landing pages, and product launches.

• Oversight on day-to-day operations across marketplaces (Amazon, Walmart, Target Plus, etc.), including inventory for FBA, listings, pricing, content optimization, deals and promotions.
• Coordinate with fulfillment and logistics teams to ensure marketplace SLAs are met (e.g., shipping, on-time delivery).
• Monitor marketplace performance metrics: YOY sales and session metrics, Buy Box percentage, advertising ROAS, reviews, and seller ratings.
• Implement competitive pricing and assortment strategies to grow share and profitability.

• Plan and manage 3rd party agencies for execution of paid media campaigns across channels (Meta, Google Ads, You Tube, Tik Tok, affiliates, etc.).
• Oversee SEO strategy, content planning, and blog/editorial calendar to drive organic traffic.
• Manage planning, communication and approval of email marketing and SMS programs (Yotpo) with 3rd Party agency, including segmentation, automation flows, and campaign performance.
• Collaborate with creative, freelancers, and influencers for brand-aligned messaging and assets.
• Leverage multi-touch attribution modeling to guide budget allocation and improve CAC, ROAS and LTV metrics for organization.

• Track KPIs for all digital channels including ROAS, AOV, LTV, CVR, and channel-specific KPIs.
• Provide weekly and monthly performance reporting and actionable insights to leadership.
• Use tools such as GA4, Triple Whale, Excel/Sheets, and ad platform dashboards to analyze trends and inform decision-making.

• Bachelor’s degree in Marketing, Business, E-commerce, or related field.
• 5+ years of experience in e-commerce and digital marketing, preferably in the fashion/apparel sector.
• Proven experience managing both owned DTC websites and marketplace platforms.
• Strong analytical skills and proficiency in e-commerce platforms, web analytics, and digital ad tools.
• Capable of driving action and communicating strategic insights and recommendations.
• Experience with Shopify, Amazon Seller Central/Vendor Central, Google Ads, Meta Ads, Yotpo, Walmart Seller Central, Target Plus portal, etc.
• Excellent project management and communication skills.
• Passion for apparel, consumer behavior, data and building best-in-class online experiences.