Cross Tier Director, Programmatic

Company Description

About Team One:
Team One is Publicis Groupe’s fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. We’re known as the ‘architects of aspiration’ helping luxury brands reach modern affluents and next-gen consumers through culturally fluent strategies and experiences, unmatched access, and the agility to move at the speed of culture.

We’re a team of 400+ creators, doers, and difference-makers across six North American offices—Los Angeles (our HQ), Dallas, New York, Chicago, Atlanta, and Boise. Together, we’re proud partners to iconic brands, including Lexus and the Lexus Dealer Association, Marriott International, The Ritz-Carlton, Barclays, The Real Real, HKS Architects, Metabo HPT, KB Home, Hewlett Packard Enterprise, Moët Hennessy, Citi, and Cathay Pacific Airlines.

We take pride in our industry-shaping creativity, connection, and exceptional culture (that has landed us awards like Fast Company’s Best Workplace for Innovators and Ad Age's "Best Places to Work" in 2024).

About this Position:

As a Cross Tier Director, Programmatic
, you are the strategic and operational lead responsible for shaping, scaling, and elevating programmatic media across tiers, channels, and client portfolios. This role sets the vision for programmatic planning excellence while ensuring best-in-class execution, innovation, and performance across accounts—particularly within luxury and premium categories.

You will lead and mentor the programmatic planning team, including direct management of the Senior Media Planner, Programmatic, while serving as a senior strategic partner to clients, internal leadership, and cross-agency stakeholders. This role bridges strategy, activation, analytics, and innovation—ensuring programmatic efforts are integrated, future-forward, and consistently delivering business impact.

What You’ll Do:

• Own and evolve the programmatic planning vision across tiers, ensuring consistent frameworks, standards, and strategic rigor.
• Lead the development of advanced, full-funnel programmatic strategies across display, video, CTV, audio, and emerging channels.
• Act as the senior programmatic authority for assigned accounts, providing strategic oversight, problem-solving, and client leadership.
• Manage, mentor, and develop direct reports, including the Senior Media Planner, Programmatic, fostering growth, accountability, and excellence.
• Partner with activation, analytics, and technology teams to ensure seamless execution, optimization, and measurement across DSPs.
• Guide audience, data, and identity strategies, including 1P/2P/3P data, contextual solutions, clean rooms, and privacy-safe approaches.
• Establish and oversee measurement frameworks, testing roadmaps, and learning agendas in collaboration with analytics and insights teams.
• Evaluate and recommend new programmatic partners, platforms, and technologies to drive innovation and competitive advantage.
• Ensure quality control across all programmatic plans, outputs, and client deliverables.
• Translate complex performance data into compelling narratives and executive-level insights.
• Serve as a trusted senior advisor to clients, presenting strategies, results, and future opportunities.
• Collaborate closely with creative, account, and production teams to align media strategy with messaging, formats, and brand objectives.
• Contribute to thought leadership, POVs, and agency-wide best practices related to programmatic and cross-channel media.

What You Bring:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• 8–10+ years of experience in digital media, with deep expertise in programmatic planning and strategy.
• Proven experience leading teams and managing senior-level planners.
• Advanced understanding of DSPs (DV360, The Trade Desk, Amazon DSP, Yahoo DSP, etc.) and programmatic buying mechanics (PMPs, PG, RTB, auction dynamics).
• Strong experience with audience strategy, data activation, measurement, attribution, and optimization methodologies.
• Ability to synthesize complex data into clear, strategic recommendations for senior stakeholders.
• Experience working with luxury,…