Global Digital Marketing Director; SEO​/SEM

About the Role

The Global Director of Digital Marketing is the architect and operator of Sprint Ray’s global digital growth engine. This role sits at the intersection of brand, demand, and performance—translating category-defining narratives into scalable, measurable digital programs that drive adoption, pipeline, and long‑term brand leadership.

Reporting directly to the Global VP of Marketing, this leader owns Sprint Ray’s global digital ecosystem, including the website, SEO, paid media, email, marketing automation, and digital experiences. This is a strategic, hands‑on leadership role for someone who can think globally, enable regional execution, and continuously optimize for impact.

• Own Sprint Ray’s global digital marketing strategy, aligning execution to brand priorities, category‑creation initiatives, and regional revenue goals.
• Act as the digital counterpart to Brand, Product Marketing, Regional Marketing, and Revenue teams.
• Translate long‑term company vision (category leadership in dental 3D printing and digital dentistry) into clear digital roadmaps, KPIs, and execution plans.
• Lead, mentor, and scale a high‑performing global digital team and agency partners.

Website, UX & Conversion Engine

• Own Sprint Ray’s global website as a growth platform—not a brochure—driving discovery, education, conversion, and product adoption.
• Oversee content architecture, landing pages, CRO strategy, localization, and ongoing UX optimization.
• Partner closely with Brand, Creative, and Product Marketing to ensure the site reflects Sprint Ray’s premium positioning while performing at scale.
• Lead global SEO strategy across technical SEO, content optimization, AI/LLM search, and authority building to maximize organic demand capture.
• Own paid search and performance media (Google, Linked In, AI platforms, retargeting, and programmatic where relevant), including strategy, budgeting, and optimization.
• Balance demand capture with demand creation—ensuring Sprint Ray is visible where demand exists and where it is being shaped.

Email, Automation & Lifecycle Marketing

• Own CRM and marketing automation strategy, with accountability for the full Mar Tech stack.
• Design and execute global lifecycle programs that support launches, nurture prospects, onboard customers, and drive product utilization.
• Own audience segmentation, journey mapping, experimentation, and performance reporting across lifecycle stages.
• Ensure all digital touchpoints reinforce Sprint Ray’s positioning while driving measurable pipeline and adoption.

Webinars, Virtual Events & Digital Experiences

• Own Sprint Ray’s global webinar and virtual education engine as a demand, influence, and pipeline driver.
• Partner with Regional Marketing, Education teams, Product Marketing, and Key Experts to deliver compelling, differentiated digital experiences.
• Oversee promotion toolkits, registration flows, platform selection, analytics, and post‑event conversion strategies.

Paid Media & Integrated Campaign Execution

• Lead and actively manage global paid media agencies across search, social, and display.
• Collaborate with Creative and Product teams to ensure assets are on‑brand, high‑performing, and optimized by funnel stage.
• Drive integrated digital campaigns supporting launches, regional initiatives, utilization, and partner programs.

Analytics, Optimization & Performance Management

• Partner with Marketing Operations and regional teams to define success metrics and build scalable reporting frameworks.
• Own digital performance reviews across regions, tracking traffic, engagement, MQLs, CAC, conversion rates, and ROI.
• Champion a test‑and‑learn culture where decisions are driven by data, experimentation, and outcomes.

Global Scale, Governance & Innovation

• Ensure digital programs scale globally with clear governance, localization standards, and best practices.
• Maintain compliance with global privacy, data, and regulatory requirements.
• Stay ahead of Mar Tech innovation, AI‑driven tools, and platform shifts to keep Sprint Ray’s digital engine ahead of competitors.
• Deep expertise across web/UX, SEO (technical & content), SEM, paid social, display, and digital analytics
• Strong command of email…