Director, Social Commerce

Los Angeles, CA or San Diego, CA

We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation.

Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.

The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries.

Sound fun? Perfect — you’ll fit right in.

The Director, Social Commerce leads Mindgruve’s social commerce practice with a primary focus on Tik Tok. The position is responsible for driving revenue growth across client portfolios, leading and growing the social commerce practice. This role ensures consistent engagement with platform partners to leverage best practices, participate in alpha and beta opportunities, and achieve applicable joint business plan (JBP) goals.

In addition, the Director, Social Commerce manages scaling GMV, overseeing paid and affiliate strategies, and integrating social commerce into broader commerce efforts. The role combines deep Tik Tok expertise with strong creator relationships and full performance accountability.

• Lead senior relationship with Tik Tok Commerce U.S.
• Present performance results and strategic recommendations to senior client stakeholders
• Define and evolve Mindgruve’s U.S. social commerce vision, roadmap, and go-to-market strategy
• Secure access to platform programs, betas, and category initiatives
• Represent the agency in industry and platform forums
• Identify upsell and cross-sell opportunities across existing accounts
• Monitor industry trends, regulatory changes, and competitive landscape
• Travel is required for this role, approximately 20% each year

• Hire and lead a high-performing U.S. social commerce practice
• Oversee Tik Tok Shops and store management internally
• Structure affiliate, creator, and live commerce frameworks
• Partner with external vendors for content and live production as needed
• Partner with Retail Media, Paid Media, Creative, and Analytics teams to deliver integrated commerce strategies

• Scale GMV across client portfolios
• Design affiliate economics and creator incentive structures
• Oversee reporting across GMV, CAC, CVR, AOV, creator ROI, and incrementality
• Integrate social commerce into broader retail media and marketplace strategy
  
  Align Tik Tok Commerce efforts with Amazon, Walmart, DTC, and marketplace initiatives
• Align Tik Tok Commerce efforts with Amazon, Walmart, DTC, and marketplace initiatives

• Work with Mindgruve analytics team to establish reporting standards, attribution frameworks, and measurement methodology
• Create scalable processes for affiliate onboarding, creator management, and live commerce execution
• Oversee compliance with platform policies, FTC guidelines, and brand safety standards
• Implement tools and automation to improve operational efficiency
• Perform other related duties and projects as assigned

• Bachelor’s degree in Marketing, Advertising, Communications or another related field
• 10+ years in a marketing agency environment
• 5+ years of experience in Social Commerce, Digital Marketing, E-commerce, or Paid Media
• Minimum 2 years of hands‑on social commerce or Tik Tok Commerce experience
• Strong experience nurturing affiliate relationships across LTK, Shop My, and Tik Tok Shop
• Proven experience scaling brands on Tik Tok (health, FMCG, CPG, fashion preferred)
• Demonstrated success launching or expanding brands into new markets
• Existing network of 20+ creators you can activate immediately
• Strong understanding of organic + paid Tik Tok growth strategies
• Experience managing P&L responsibility or revenue…