Head of Growth, Ecommerce

Hype and Vice is a trend-forward sports apparel brand redefining fan apparel for women. We design elevated licensed apparel across collegiate and professional leagues, creating pieces fans want to wear beyond game day.

We’re a fast-growing direct-to-consumer brand entering an exciting new phase of growth. We’re looking for a Head of Growth & Ecommerce to help scale our online business and lead the next stage of our digital growth.

This role sits at the intersection of performance marketing, Shopify optimization, and revenue strategy. You will own the growth engine that drives customer acquisition, conversion, and ecommerce performance.

• Oversee paid media strategy across Meta, Google, Tik Tok, and emerging channels
• Manage advertising budgets and optimize campaigns for efficiency and scale
• Develop testing frameworks to continuously improve creative performance
• Work closely with our marketing team to translate brand storytelling into high-performing acquisition campaigns

• Own website performance and conversion optimization across the Shopify storefront
• Improve product pages, landing pages, and site experience to drive higher conversion
• Run structured A/B tests and growth experiments
• Partner with our developer to implement UX and performance improvements

• Build a roadmap for scaling our direct-to-consumer channel
• Analyze funnel performance and identify opportunities across the customer journey
• Develop reporting frameworks that connect marketing performance to revenue outcomes
• Use data to guide decision-making across acquisition, conversion, and retention

• 5 years of experience in performance marketing, ecommerce growth, or digital strategy
• Proven experience scaling Shopify-based DTC brands
• Deep understanding of paid media platforms including Meta, Google, and Tik Tok
• Strong knowledge of conversion rate optimization and ecommerce UX
• Analytical mindset with the ability to translate data into growth strategy
• Experience running structured testing and optimization programs
• Ability to operate both strategically and hands-on in a fast-moving environment

• Experience in apparel, fashion, or consumer brands
• Familiarity with tools like GA4, Klaviyo, and ecommerce analytics platforms
• Experience managing media buyers or growth teams