Marketing Director

Overview

Muay Thai Kickboxing Gym is a premier Muay Thai and kickboxing gym with two locations in Los Angeles — North Hollywood and Glendale. Family-owned since 1994, reestablished under new leadership in 2018, and growing. We are not a franchise. We train fighters and civilians alike, produce a podcast and You Tube channel, and are actively building a brand that extends beyond the gym into apparel and media.

This is a technical marketing role, not simply a content role. You will own the systems and channels that directly drive lead generation and membership growth — paid advertising, CRM operations, website, and AI-powered workflows. You work closely with ownership and report directly to the Owner and Director of Operations.

Your job is to make the machine run — build the campaigns, maintain the tech stack, track the numbers, and close the loop between a lead and a booked trial class. Some weekends are required for events, activations, and content capture. Occasional travel for brand and partnership opportunities.

Everything in this role sits under one of four responsibilities. These are non-negotiable and define the entire scope of the position.

1 Paid Media — Meta & Google Ads

Own and operate both ad accounts in-house. Build campaigns, write copy, test creatives, manage budgets, and optimize weekly. You are the ads person — there is no agency, no backup. CPL and ROAS are yours to move.

2 Technical Systems

Own the full marketing tech stack:
Wix website, Go High Level  CRM, hosting, domain management, form integrations, webhook troubleshooting, and pixel/tracking setup. When something breaks, you fix it. No developer on retainer.

3 Lead Generation & Funnel Management

Understand how a lead moves from ad click to booked trial to signed member. Manage the full funnel — landing pages, automated follow-up sequences, lead source attribution, and CRM pipeline hygiene. You own the number.

4 AI Fluency & Workflow Automation

Actively use AI tools to streamline campaign management, content drafting, reporting, scheduling, and CRM workflows. You are not waiting for someone to hand you a tool — you find them, test them, and implement them.

• Meta Ads and Google Ads — campaign architecture, audience strategy, creative testing, bid management, and weekly performance optimization
• Go High Level  CRM — pipeline setup, lead tagging, automated SMS/email sequences, contact log standards, and integration management
• Wix website — page updates, landing page builds, SEO settings, mobile optimization, embed scripts, and form integrations
• Lead gen funnel — landing pages, thank-you page flows, conversion tracking (pixel events, GA4, UTMs), and lead source reporting
• Analytics and reporting — weekly lead reports, monthly KPI summaries to ownership covering CPL, ROAS, CAC, and net new members
• AI tooling — identifying, implementing, and maintaining AI-powered tools that improve speed and output across all functions
• Tech troubleshooting — DNS, hosting, SSL, webhook failures, CRM integrations, pixel misfires — first line of defense on all of it
• Content support (if capable) — briefing or producing social content, short-form video, or copy to supplement Kimberly and Berto's output

• Hands-on experience running Meta Ads and Google Ads campaigns independently — not supporting someone else's campaigns, owning them
• Comfortable inside a CRM platform (Go High Level , Hub Spot, or equivalent) — building pipelines, sequences, and automations from scratch
• Technical comfort with web platforms — Wix or similar CMS, basic HTML/CSS, form embeds, DNS settings, and third-party integrations
• Understands the lead generation funnel end-to-end — from ad impression to CRM entry to booked appointment
• Active user of AI tools — Claude, ChatGPT, or equivalent — for campaign work, copy, reporting, and workflow automation
• Analytical — comfortable reading CPL, CTR, ROAS, conversion rates, and attrition data and making decisions from them
• Self-directed — you identify what needs to be fixed and fix it without being asked
• Bonus: experience with short-form video editing, social content creation, or podcast/You Tube production
• B…