Director, Organic & AI Visibility

Where A-Players Thrive.

We’re an employee‑owned, vertically‑integrated builder of some of America’s most popular health & wellness brands. With over 1,000 team members across multiple companies, we create best‑in‑class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually.

Location:

Hybrid (Woodland Hills, CA)

• Multi-Brand Strategy & Integration
  • Architect and lead the centralized organic growth roadmap for the Golden Hippo brand portfolio.
  • Define cross-channel operating models that bridge the gap between high-authority brand storytelling and technical performance.
  • Align Brand, Creative, Product Marketing, Performance, and Data teams around shared processes and KPIs.
• Next-Gen SEO & Answer Engine Optimization (AEO)
  • Drive the evolution from traditional SEO to Entity-Based Optimization, ensuring our experts and brands are recognized as primary authorities in Google’s Knowledge Graph.
  • Build Golden Hippo’s roadmap for visibility across AI-driven interfaces (ChatGPT, Gemini, Perplexity, and Google Search Generative Experience).
  • Implement advanced structured data and schema strategies to maximize “machine readability” and dominate featured snippets and AI-generated answers.
• Content Strategy & Governance
  • Identify, audit and deploy AI tools to modernize the content lifecycle across editorial, multimedia, and modular formats.
  • Develop automated workflows to transform long‑form content into high‑performing assets.
  • Own governance, accuracy, and brand alignment across organic content.
• Video SEO & You Tube Ecosystem
  • Serve as the high-level strategist for the existing You Tube teams, aligning their content roadmaps with broader brand growth goals and SEO initiatives.
  • Bridge the gap between You Tube and other organic channels, ensuring “Hero” video content is systematically repurposed into high-authority SEO articles and PR assets.
  • Support the team in maximizing Video SEO and “Short-to-Long” funnel strategies to increase channel authority and reach.
  • Define unified metrics that track how video content contributes to the total “Halo Effect” of brand search and organic revenue.
• PR, Authority & Earned Media
  • Partner with the PR team to synchronize media outreach with SEO “Entity” strategies, ensuring all earned coverage builds the founders' E‑E‑A‑T (Expertise, Authoritativeness, and Trustworthiness).
  • Implement AI-backed sentiment and attribution tools to move reporting from simple impressions to measurable brand-authority impact.
  • Sync Social platform strategies with the broader organic content cycle, ensuring a unified brand voice across all “discovery” interfaces.
  • Develop AI workflows for trend discovery and creative scaling, allowing the team to 10× engagement and in‑app search visibility (Tik Tok/IG SEO) without increasing manual overhead.
• Analytics & Attribution
  • Define and track unified KPIs that prove the value of organic, focusing on share of voice, sentiment, and organic-to-conversion attribution.
  • Build cross‑channel dashboards that visualize the “Halo Effect” of initiatives and programs on direct search volume and overall brand health.
  • Lead testing and optimization across organic touchpoints.

• 10+ years in SEO, content, communications, or organic growth roles.
• Minimum 5 years managing teams or leading cross‑functional initiatives.
• Experience integrating SEO, PR, and social programs.
• Deep technical fluency in AI LLMs (GPT‑4, Claude, etc.) and their application in content marketing.
• Knowledge of AI search/answer engines and emerging visibility platforms (preferred).
• Experience with data‑driven PR or entity/structured data strategy (preferred).
• Proficiency in SEO, social, analytics, and PR tools (GA4, GSC, Ahrefs, Meltwater, Brandwatch, Sprout) (preferred).

• Comprehensive Healthcare Coverage – We cover 100% of premiums for employee‑only medical, dental, and vision plans.
• Bonus Opportunities – Earn more with both annual and monthly bonus programs tied to performance.
• Investing in Your Future – We match up…