Front-End Web Developer Manager

Get to Know Us:

It's fun to work in a company where people truly believe in what they're doing!

At Black Line, we're committed to bringing passion and customer focus to the business of enterprise applications.

Since being founded in 2001, Black Line has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.

Being a best‑in‑class SaaS company, we understand that bringing in new ideas and innovative technology is mission critical. At Black Line we are always working with new, cutting‑edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.

Work, Play and Grow at Black Line!

Responsible for leading all aspects of the company’s website strategy, development, and optimization initiatives to demonstrate the company’s breadth of solutions as the leader in finance transformation. Partner with leaders across the Marketing organization and beyond to create and implement robust and comprehensive digital strategies that enable our brand to effectively engage with our target audience and transform the digital customer experience and align digital marketing efforts with brand, engagement, and demand generation objectives.

• Manage all aspects of the Black Line Marketing website to ensure brand consistency, content accuracy, and a frictionless conversion process to meet pipeline goals.
• Oversee the overall web experience, information architecture, page templates, and components to ensure a consistent, scalable, and high‑quality experience for users.
• Contribute to the Conversion Rate Optimization (CRO) program, roadmap, and agency relationship to increase pipeline from the website.
• Grow organic traffic to  globally through coordination with the SEO team with content, internal linking, and awareness of technical SEO components.
• Monitor market trends and competitors to determine marketing opportunities and take actions to improve the visibility of the site and Black Line solutions.
• Manage the web team, contractors, and agencies while measuring the quality and velocity of execution with key metrics.
• Communicate the annual web strategy and quarterly plans to cross‑functional stakeholders.
• Analyze page performance and user behavior to generate data‑driven hypotheses, optimizing onsite user journeys.
• Champion, evangelize, and educate Black Line stakeholders on best practices in UX design as well as SEO and CRO initiatives and how they drive engagement, conversion, and customer loyalty.
• Collaborate cross‑functionally with digital team members, content, design, and product marketing to improve the user experience of , , and other subdomains.
• Lead and own all web related projects; consult with business units to ensure we meet their needs and objectives.
• Lead web design and deployment team members in developing wireframes, concept design mockups, and clickable prototypes to illustrate the best in class UX/UI and design for digital properties; gain stakeholder buy‑in and ultimately lift customer engagement.
• Mentor a team of digital front‑end developers and SEO experts to further their career paths.
• Establish a distributed web publishing process to enable content teams to publish pages within pre‑established templates.
• User‑Centric Design and Content Strategy: Champion user‑centered design principles to ensure that our web properties are intuitive, visually appealing, and easy to navigate. Improving user engagement with our customers and partner audiences with relevant high‑quality demand‑generating content.
• Data‑Driven Leadership: Utilize web analytics and key performance indicators to continually evaluate the effectiveness of web experiences and make data‑driven decisions for optimization.
• Conversion Rate Optimization: Identify and implement strategies to increase conversion rates, improve lead…