Technical Email Marketing Specialist

Arrae is seeking a highly detail-oriented, data obsessed Technical Email Marketing Specialist

to join our team. You'll bring a level of operational email marketing expertise typically found

within a top agency directly in-house. This is not a creative calendar planning role; it's for

someone who lives inside Klaviyo, loves solving complex retention challenges, and thrives

behind the scenes building the systems that power a best-in-class customer experience.

You’ll own the day-to-day execution and optimization of our email marketing channel, from campaign and flow builds to segmentation, testing, reporting, and platform management.

Whether it’s troubleshooting a Recharge event, fixing an HTML issue before a send, optimizing flow logic, or uncovering insights from A/B test results, you’re the person the team turns to for answers.

The ideal candidate has deep experience with Klaviyo, retention operations, and subscription-focused brands, ideally from an agency environment or high-growth DTC company.

You don't just execute campaigns - you build the operational foundation that allows our email + SMS channels to sustainably scale.

• Own the day-to-day technical execution of Arrae's email marketing program across email and SMS, ensuring campaigns and automations are built accurately, deployed on time, and optimized for performance.
• Build, QA, schedule, and launch campaigns in Klaviyo, managing audience segmentation, dynamic content, personalization, and scheduling.
• Build, maintain, and optimize flows, including post-purchase, welcome, replenishment, browse abandonment, cart abandonment, winback, and engagement journeys.
• Develop and manage sophisticated audience segments to support personalization, testing initiatives, and lifecycle targeting.
• Monitor flow performance and campaign health, proactively identifying opportunities for optimization and troubleshooting issues as they arise.
• Own A/B testing execution across campaigns and flows, including setup, tracking, documentation, analysis, and presentation of findings to the broader team.
• Conduct thorough QA across email, SMS, links, UTMs, dynamic content, and personalization variables to ensure flawless execution.
• Maintain retention platform operations, including customer properties, custom events, list cleans, integrations, and data hygiene.

• 2–3+ years of experience in retention marketing, email marketing, CRM operations, or lifecycle marketing within an e-commerce or DTC environment. Agency experience or working in-house with 8-9 figure subscription brands is a plus.
• Advanced Klaviyo expertise is required. You should be highly proficient in flows, segmentation, dynamic content, reporting, deliverability, troubleshooting, and platform administration.
• Hands‑on experience working with integrations like Recharge, Stay AI, Skio, Zaymo, and the ability to troubleshoot technical issues independently, including flow logic, integrations, rendering issues, tracking discrepancies, and basic HTML/CSS edits when needed.
• Strong analytical skills and a genuine passion for data, testing, measurement, and continuous optimization.
• Exceptional organizational skills with meticulous attention to detail and a proven ability to manage multiple moving pieces without sacrificing quality.
• Experience documenting processes, maintaining testing libraries, and creating operational systems that improve team efficiency.

• Familiarity with attribution, UTM tracking, and retention reporting.
• Basic HTML/CSS knowledge for email troubleshooting and template edits.
• Experience supporting A/B testing and experimentation programs.
• Experience with in beauty, wellness, health, or high-growth DTC brands.
• Experience with or desire to learn email authentication and deliverability best practices, including DMARC, SPF, DKIM, domain reputation monitoring, and inbox placement optimization.

• You live and breathe Klaviyo.
• You're the person who notices a broken trigger, rendering issue, or segmentation error before you genuinely enjoy the technical side of lifecycle marketing—from building complex flows and troubleshooting integrations to analyzing…