Digital Marketing Specialist

Job Summary & Objectives The Digital Marketing Specialist is responsible for supporting the Firm’s Client Development & engagement efforts by working collaboratively to develop and utilize technology for the Firm’s events and content marketing strategy. Responsibilities include implementing and maintaining marketing technology platforms (email marketing, website, client relationship management (CRM), webinars, podcasts); assisting with developing marketing communications and invitations; developing and implementing best practices throughout;

training end users and troubleshooting issues.

Essential

Job Duties & Responsibilities Promote and develop content marketing initiatives through publications, digital events, podcasts and video marketing

Support events team by managing technical elements of event lifecycle, including developing registration forms, distribution of Firm invitations, reporting and ensuring connections between various marketing technology platforms

Manage the Firm’s email marketing platform, Vuture, including template creation/manipulation, new user creation, user training and troubleshooting

Develop and maintain distribution lists relating to content marketing initiatives

Support marketing communications and Client Development & Engagement activities by managing distribution of Firm electronic communications and ensuring quality control

Develop and promote analytics to measure success of initiatives and opportunities for improvement and reporting purposes

Help to manage operations for the Firm’s website and extranets, including the posting and removal of content; implementing SEO and Accessibility best practices; consulting on branding updates related to web design and functionality; identify, develop and execute enhancements; and troubleshooting

Manage, update and monitor the Firm’s CRM database and related platforms as it relates to digital marketing strategy; enter and modify data and evaluate, analyze, audit and utilize information in support of business initiatives

Implement, integrate and configure marketing technology tools, in collaboration with the Marketing Technology Senior Manager; and provide strategic input as needed

Working with other team members, keep abreast of latest trends, best practices, developments and availability of new digital marketing and business development technology

Work with other members of the Client Development & Engagement team as well as other departments to help connect information resources to support business development needs

Maintain brand consistency and adherence to the Firm’s brand guidelines across digital marketing channels

Education Required Bachelor ’s degree required

Preferred

Major in Business, Marketing, Finance, Technology or related field

Skills and Experience Required Minimum  4 plus years of relevant experience

Strong project management skills, initiative and the ability to manage multiple projects concurrently

Excellent data management and data manipulations skills

Must be flexible and willing to work additional hours as needed

Ability to work independently and collaboratively in a highly competitive and demanding environment

Strong attention to detail and self-motivated to produce accurate, timely and complete work product

Strong written and verbal communication skills

Strong problem solving and analytical skills to make sound decisions, provide solutions or recommendations and escalate as appropriate

Ability to interact well and build professional relationships through networking and collaboration while maintaining a high level of customer service, diplomacy and discretion

Ability to effectively communicate and engage Partners, senior team members, Firm administrators and external vendor contacts as appropriate

Ability to anticipate requests for information essential to meet internal and external client needs appropriate to the role, providing exceptional customer service

Ability to quickly develop organizational astuteness and understand the Firm’s culture, vision, policies and practices

Proficiency in MS Office programs such as Outlook, Word, and Excel, as well as marketing technologies

Preferred

Law Firm and/or IT experience a plus

Experi…