Front-End Web Developer Manager

Responsibilities

Make Your Mark:
Responsible for leading all aspects of the company's website strategy, development, and optimization initiatives to demonstrate the company’s breadth of solutions as the leader in finance transformation.

• Partner with leaders across the Marketing organization and beyond to create and implement robust digital strategies that enable the brand to engage with target audiences, transform the digital customer experience, and align digital marketing efforts with brand, engagement, and demand‑generation objectives.
• Manage all aspects of the Black Line Marketing website to ensure brand consistency, content accuracy, and a frictionless conversion process to meet pipeline goals.
• Oversee the overall web experience, information architecture, page templates, and components to ensure a consistent, scalable, and high‑quality experience for users.
• Contribute to the Conversion Rate Optimization (CRO) program, roadmap, and agency relationship to increase pipeline from the website.
• Grow organic traffic to  globally through coordination with the SEO team with content, internal linking, and awareness of technical SEO components.
• Monitor market trends and competitors to determine marketing opportunities and take actions to improve visibility of the site and Black Line solutions.
• Manage the web team, contractors, and agencies while measuring quality and velocity of execution with key metrics.
• Communicate the annual web strategy and quarterly plans to cross‑functional stakeholders.
• Analyze page performance and user behavior to generate data‑driven hypotheses and optimize onsite user journeys.
• Champion, evangelize, and educate Black Line stakeholders on best practices in UX design, SEO and CRO initiatives and how they drive engagement, conversion, and customer loyalty.
• Collaborate cross‑functionally with digital team members, content, design, and product marketing to improve the user experience of ,  and other subdomains.
• Lead and own all web‑related projects; consult with business units to ensure their needs and objectives are met.
• Lead and design team members in developing wireframes, concept design mockups, and clickable prototypes to illustrate best‑in‑class UX/UI and design for digital properties; gain stakeholder buy‑in and lift customer engagement.
• Mentor a team of digital front‑end developers and SEO experts to further their career paths.
• Establish a distributed web publishing process to enable content teams to publish pages within pre‑established templates.
• Champion user‑centered design principles to ensure web properties are intuitive, visually appealing, and easy to navigate.
• Improve user engagement with relevant, high‑quality demand‑generating content.
• Utilize web analytics and key performance indicators to continually evaluate web experiences and make data‑driven optimization decisions.
• Identify and implement strategies to increase conversion rates, improve lead generation, and drive revenue through the website.
• Work closely with internal marketing teams and other global stakeholders to optimize the customer experience on , ensuring a seamless end‑to‑end customer journey across all business segments.
• Build and maintain the talent, skills, and capabilities needed to drive transformation and growth; provide leadership, motivation, and hands‑on guidance to deliver solutions across all web properties.
• Ensure web properties comply with all relevant global regulations, privacy laws, and security standards.
• Implement a strategy that includes technical systems, policies, and procedures to maintain an orderly web operation and presence across all of Black Line’s regions.

• Core Technical
  
  Skills:
  
  Deep expertise in Vue.js (Vue 3, Composition API, Vue Router, Pinia for state management) to build modular, reusable components.
• Advanced Knowledge of Nuxt.js: Nuxt 3 for implementing Static Site Generation (SSG) and Server‑Side Rendering (SSR) tailored to marketing and performance needs.
• JavaScript & Type Script: Proficiency in modern JavaScript (ES6+) and Type Script for scalable, type‑safe, maintainable enterprise codebases.
• Content Platform Integration: Proven experience integrating decoupled content…